Fashion Communication and Promotion (with Integrated Foundation Year)

OVERVIEW

BA (Hons) Fashion Communication and Promotion at Norwich University of the Arts is designed to enable you, as a talented and self-motivated student, to develop strong ideas and the confidence to implement them through the use of appropriate media and technologies.

On our multi-disciplinary course, you will learn to combine analytical, editorial and marketing expertise with your preferred creative skills, whether you are interested in graphic design and illustration, or film and photography. The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.

INTEGRATED FOUNDATION (YEAR 0)

This course includes an integrated foundation year (Year 0), which promotes developing practical, technical and creative skills and confidence. Building on your prior experience, you will be introduced to some of our workshops to assist your skill development, with an increasing emphasis on professional standards and independent study. The course places emphasis on your personal commitment to study, while supporting you in your progression.

KEY FEATURES

• Share the first-year curriculum with BA (Hons) Fashion Marketing and Business, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing, industry awareness and effective communication techniques

• Engage with a wider range of topics, examine more complex concepts and explore the use of new media and digital technologies as tools for innovation and creativity within fashion communication and promotion

• Consider the impact of sustainability and develop forward-thinking ideas that could affect social change through fashion ventures

• Explore the use of traditional and new media in a wide range of possible avenues for creative practice

• Have the potential to shape the future of the fashion industry; you could even contribute to the evolution of totally new creative roles

• Consider fashion communication from conceptual and commercial perspectives, explore a diversity of products and markets and develop an understanding of the interconnected global nature of the industry.

YOUR FUTURE

Your student experience throughout the course will prepare you for progression into employment, self-employment or for further post-graduate study. You will be an independent learner and excellent communicator equipped with a set of specialist and transferable skills necessary to build, evolve and sustain a career within fashion.

The course encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will assist you in seeking out appropriate opportunities within the industry.

Through engagement with industry guests, the Ideas Factory and bespoke workshops graduates will go on to roles such as stylists, creative directors, art directors, magazine editors and creative account managers for the fashion industry.

Following on from their studies students have gone on to secure employment at high-calibre fashion brands/organisations such as Archant, Selfridges, Net A Porter, Saatchi & Saatchi, Jimmy Choo, Hunter and Wonderland.

Student successes:

Graduate Fashion Week Award winners for Fashion Publication Award 2019

2022, 21, 20, 19 and 18 Graduate Fashion Week Award Finalists for Fashion Photography, Creative Direction, Marketing and Communications

Competition winners for the United Nations Trust Orange Label Project, Lyst and Elle writing competitions

Live briefs with Matches Fashion, Blakely, Jigsaw and Jarrold

Student work featured in ASBO, Disorder, Jocks and Nerds and The Model Magazine

OUR STUDENTS’ WORK

Explore our online Graduate Showcase – celebrating the very best Norwich University of the Arts graduate work. Explore nuagradshowcase.com

Course Modules

You can find more information about the content of the BA (Hons) Fashion Communication and Promotion (with Integrated Foundation Year) course at https://norwichuni.ac.uk/4-year-degrees/

The University assesses you through the coursework you produce as you complete each unit. Each unit will require you to present a portfolio of work which may include finished pieces of work, written work, your research, and a reflective journal which allows you to evaluate your learning and highlight your strengths and areas for further development. You can find out more information about our assessment methods at https://norwichuni.ac.uk/ba-hons-fashion-communication-promotion/