Business (Marketing)

The purpose of BTEC Higher Nationals in Business is to develop students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. The qualification aims to widen access to higher education and enhance the career prospects of those who undertake them.
Students will study a range of business modules in year one and then study the specialist marketing modules in year two, alongside completing a project and further business modules.

Year One: Business and the Business Environment; Marketing Essentials; Human Resource Management; Management and Operations; Management Accounting; Managing a Successful Business Project; Entrepreneurship and Small Business Management; Financial Accounting. Year Two:
Research Project;
Organisational Behaviour;
Product and Service Development;
Integrated Marketing Communications;
Digital Marketing;
Statistics for Management;
Developing Individuals, Teams and Organisations.

A range of assessment methods will be used including coursework such as writing reports, group and individual presentations, and time constrained tasks.