Entrepreneurship & Innovation Management (Taught)

Why choose this course

• As an Entrepreneurship & Innovation management student, you’ll be part of a vibrant community at Surrey Business School, focused on improving business practice and creating a sustainable and positive change.

• We combine an academic foundation with practical experience to reinforce your skills. This includes the Digital Business Challenge where students collaborate with SMEs to support their digital marketing activity and Product-market Research where students collaborate with start-up founders around product development for a prototype. In turn, we leverage our relationship with the SETSquared Partnership which is typically ranked as one of the top university business incubators worldwide by UBI Global.

• You can also design your learning experience through a range of optional modules, including topics such as python development, global strategy and digital analytics as well as modules in the Faculty of Engineering and Physical Sciences. In Spring term, there is also an opportunity to develop an original business idea with mentoring through SET-Squared Surrey.

• Our Surrey Business School is renowned for its world-class teaching and research, with a strong focus on entrepreneurship and enterprise and excellent career prospects.

What you will study
This course is designed to give you both practical and academic experience.

During your studies, you’ll explore the following topics:

• Entrepreneurship theory

• Innovation management

• Product-market research based on Lean Start-up

• Business modelling and scaling

• Business planning skills

• Digital marketing and analytics.

You’ll also gain practical experience in:

• Market research project working with start-ups

• Digital skills applied in modules

• Digital project with external stakeholders.

In the Applied Independent Study over the Summer, students can choose either a consulting project with an existing company or a business plan based on original business idea.