International Business (Taught)

Whether it's understanding diverse cultures, global trade or international market dynamics, mastering the business skills needed to lead and innovate on a global scale is essential. International Business at Keele provides a pathway to enhance your understanding of how rapid globalisation has interconnected national economies and facilitated market integration. You’ll develop core knowledge in areas including global business strategy, operations and leadership, along with integrated opportunities to gain practical experience engaging with businesses on real-world projects.

Why choose this course?

• Taught by an international faculty with expertise shaped by contemporary research

• Professional development and practical industry engagement opportunities

• Fully integrates sustainability and ethical business practices

• Designed for individuals from diverse academic and professional backgrounds, including those new to the field of international business

• Our Global Challenge lecture series invites speakers to provide fresh perspectives on the political, ethical and intellectual problems we face as a world today

Navigating cross-cultural dynamics and understanding the impact of different cultures, markets, and geographies is crucial for identifying international business opportunities and solving issues. Our programme equips you with a comprehensive portfolio of expertise, highly valued by employers, opening up diverse global career possibilities.

Your International Business studies will give you a solid grounding in the foundations of the subject and their practical application. You’ll explore the theory and practicalities of globalisation, international trade and investment, and how businesses respond to economic, political and technological opportunities and challenges. You’ll investigate the complexities of managing a geographically dispersed workforce, explore the theories and practices of international human resource management, and examine strategic decision-making and operational efficiency to enhance global performance. Additionally, you can choose from options such as sustainability measuring and reporting, and business technology and artificial intelligence.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.