Marketing Management (top-up)

This course is specifically designed for holders of HND qualifications or similar UK and international qualifications. The award allows you to gain a full honours degree in one year. Your HND or Diploma will need to be in one of the following business-related subjects: Business, Commerce, Economics, Accountancy, Human Resource Management, Travel and Tourism, or International Development. This one year intensive course has been designed to give you a direct route into management and marketing careers.

The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to a wide range of marketing management situations.

By studying at the University of Northampton, you can be sure that:
• You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.
• Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.

Stage One
• Research Project (Compulsory)
• Principles of Marketing Management (Compulsory)
• Advertising (Compulsory)
• Digital Marketing (Compulsory)
• Global Marketing (Compulsory)
• Luxury Brand Management (Compulsory)

Module information is quoted for 22/23 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 23/24 entry modules will be updated in June 2023.

The modules within the course use a range of assessments, including:

• negotiated projects

• marketing plans

• research reports

• client projects

• business presentations

• investigative essays

• multiple choice tests.