Marketing Management (Taught)

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation.

Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.

Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Key features

• Develop professionally and personally during the course, which will help you gain an advanced understand of the key issues and themes in Marketing Management and place you in a strong position to embark on a career in this profession.

• Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile).

• The Marketing Consultancy Project module alternative to the dissertation, which gives you the opportunity to work on a real-life project and gain employability-relevant experience.

• The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to a broad range of digital marketing technology and platforms used in different marketing and industry situations.

• Formed and constantly reviewed with leading marketing agencies and departments, to ensure that postgraduate students are receiving cutting-edge marketing practice education from industry experts.

• Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

Modules

• Block 1: Contemporary Marketing Practice

• Block 2: Strategic Brand Management

• Block 3: Integrated Marketing Communications

• Block 4: Digital Marketing Strategy, or

  • Consumer Experience and Behaviour

• Block 5 & 6: One of the following:

  • Marketing Dissertation

    1. Marketing Consultancy Project

https://www.dmu.ac.uk/study/courses/postgraduate-courses/marketing-management-msc-degree/marketing-management-msc.aspx

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing