Marketing and Brand Management (Taught)

On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.

You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as

• Instagram

• TikTok

• YouTube

• or LinkedIn.

You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.

The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.

There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.