Marketing and Brand Management (Taught)

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

• a branding or marketing agency

• a marketing, branding or communications department within an organisation.

There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.