Marketing

100% of our Marketing students were satisfied with the academic support on their course - National Student Survey 2025

Become a marketing expert with a Marketing degree from Canterbury Christ Church University. You'll learn how brands grow, how customers think, and how data drives decisions. You'll then apply your knowledge to live briefs, gaining invaluable experience throughout this practical and dynamic course.

This undergraduate marketing course blends strategy, creativity, and analytics so you will graduate ready for roles in advertising, PR, social media, and digital marketing. With industry and research projects, you’ll build a portfolio that stands out in today's competitive job market.

What you'll learn

• Understand how consumer behaviour impacts on the development of marketing strategies and society.

• Delve into PR, analytics, and influencer marketing through our Social Media Marketing module.

• Learn to craft effective digital marketing strategies, select platforms, and write persuasively for campaigns.

• Build and pitch creative strategies for clients using ethical, sustainable marketing.

• Develop skills in technology and AI and understand how new tools play a role within marketing.

You'll graduate with in-demand digital skills, confidence with insights tools, and a network of industry contacts. Employers seek dynamic, adaptable, and innovative graduates who can collaborate effectively. You will be fully prepared to enter a range of sectors using these skills with a Marketing degree from CCCU.

Course Modules

For a list of core and likely optional modules, please visit our website.

https://www.canterbury.ac.uk/study-here/courses/marketing