Marketing (with Foundation Year)

The Integrated Foundation Year offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

If you have non-standard qualifications or do not quite meet the admissions requirements for Marketing we can offer you a fantastic opportunity to study a four year Marketing programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

15th for Satisfied with Teaching for Marketing and Public Relations ✱
14th for Satisfied with Feedback for Marketing and Public Relations ✱✱

✱Data taken from the 2026 Guardian University Guide Marketing and Public Relations Subject table, filtered by Satisfied with Teaching
✱✱Data taken from the 2026 Guardian University Guide Marketing and Public Relations Subject table, filtered by Satisfied with Feedback

By studying at the University of Northampton, you can be sure that:

Why choose the University of Northampton?
At the University of Northampton, you’ll benefit from a supportive, career-focused experience designed to help you succeed.
Personalised learning
Study in small groups led by expert academics, with dedicated one-to-one support. Our close-knit community ensures you receive individual guidance while being challenged to achieve your best.
Built for your future
Whatever your goals, we’ll help you get there. You’ll develop valuable skills, discover your strengths, and gain real-world experience - so you’re ready to stand out when applying for jobs or further study.
Guaranteed accommodation
We guarantee a room in our Halls of Residence for all new full-time first-year students who apply and accept their offer by June 2026✱.
Exceptional student benefits
You’ll receive a brand-new laptop at no additional cost✱✱, and all essential textbooks are available through our library - helping you save money throughout your studies.
A modern campus experience
Study at our student-led purpose-built Waterside Campus, designed to provide an inspiring and dynamic environment for learning and student life. Visit us at an Open Day to see it for yourself.
The Northampton Employment Promise
We’re confident you’ll graduate ready to launch your career. If you’re not in employment within six months, you’ll receive dedicated support from a Careers Development Consultant. If you’re still seeking opportunities after that, we’ll offer you a paid internship.

✱ Eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/ for more information
✱✱ Eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

INTEGRATED FOUNDATION YEAR: Stage One A • Transition to University – Learning to Learn (Compulsory) • Investigating Your Subject (Compulsory) • Foundation in Business, Marketing and Management (Compulsory) • Negotiated Learning Project (Compulsory) Stage One B • Foundations of Marketing (Compulsory) • Introduction to Marketing Communications (Compulsory) • Understanding Consumers (Compulsory) • Professional Skills for Marketing Practice (Compulsory) • Digital Marketing Essentials (Compulsory) • Foundations of Advertising Media (Designated)

STAGE 2
• Tactical & Strategic Marketing (Compulsory)
• Marketing Research and Insight (Compulsory)
• The Customer Experience (Compulsory)
• E-Marketing (Compulsory)
• International Market Tactics (Designated)
• Brand Management (Designated)
• Public Relations Management and Practice (Designated)
• Integrated Marketing Communications (Designated)
• The Consultant Entrepreneur (Designated)
• Managing the Communications Process (Designated)

OPTIONAL PLACEMENT YEAR
• The Placement Year Experience: Organisations in Context

STAGE 3
• Marketing Dissertation (Designated)
• Research Project (Designated)
• Business Challenge Project (Designated)
• Strategic Marketing Management (Compulsory)
• Consumerism and Sustainability (Compulsory)
• Global Marketing Consultancy (Compulsory)
• Campaign Planning (Designated)
• Business-to-Business (B2B) Marketing (Designated)
• Content Creation for Marketing (Designated)
• Digital Entrepreneurship (Designated)
• Luxury Brand Management (Designated)

Module information is quoted for 25/26 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 25/26 entry modules will be released in June 2026.

A variety of individual and group-based assessments are used including written reports, presentations, portfolios, projects, client briefs, multiple choice tests and examinations.