Sport Business Management

Step Into the Dynamic World of Sport Business at Worcester!

At Worcester you’ll gain hands-on experience through work placements with professional and community sport businesses, and in your final year, you’ll manage a live sports event as part of your studies. With opportunities to study abroad, field visits to iconic venues, and guest lectures from industry experts, you'll graduate ready to pursue a career in sports event management, sport marketing and sponsorship, or business development.

Key Highlights of Your Sport Business Adventure

• Industry-Driven Experience: Gain hands-on experience through a professional placement in your 2nd year, enhancing employability skills and increasing your confidence.

• Global Opportunities: Take advantage of the sandwich year option to work in the UK or abroad between your 2nd and 3rd year. Plus, study abroad with one of our worldwide partner universities.

• Receive certified SCaN training as you deliver a sports event during your third year

• Career-Focused Learning through an evolving curriculum: Engage with a course that reflects the ever-changing landscape of sport policy and provision across the globe and prepare for a thriving career in diverse areas of sport business, from facility management to sport tourism.

• State-of-the-Art Facilities: Access top-tier facilities including the 2,000 seat University Arena, a host venue for international elite sports events and home of Worcester Wolves Basketball.

• Personalized Learning: Enjoy smaller class sizes and additional learning support as needed, ensuring a tailored educational experience.

• Scholarship Opportunities: Apply for a sports scholarship and/or aim to achieve an academic scholarship to support your academic journey and foster your talents.

Future employment

When you graduate you’ll be ready to step into a variety of exciting careers within the sports industry. Whether you see yourself managing events, developing marketing strategies, or working in business development, this course gives you the practical experience and industry insights to succeed. This degree could be your step towards sports and facilities management, event delivery, entrepreneurship, marketing and more.

Why the University of Worcester?

The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.

At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.

• University of the Year finalist in the Times Higher Education Awards 2025.
• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.
• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.

Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays

Course Modules

For a breakdown of the modules you'll study each year visit our course page. You can do this by scrolling to the bottom of this page and selecting 'Visit our course page'.

For detailed information about assessment, feedback, teaching and contact time visit our course page. You can do this by scrolling to the bottom of this page and selecting 'Visit our course page'.