Sports Business and Coaching with Foundation Year

Degree Overview
This degree is ideal for those looking for experience and understanding of the sports industry with a direct focus towards sports business and practical coaching. It provides a unique learning experience to develop your knowledge within the live operations of a professional sports environment by our UEFA qualified coaches and industry professionals, some of whom have previously coached at the academies of leading Premier League clubs or have worked within leading sporting organisations.

This course allows for an understanding across areas such as operations of a sports business, fan and consumer behaviour, developing practical coaching abilities across multiple environments, managing a sporting event and applying technology to performance analysis. Studies will focus on the broad concepts involved in sport coaching, business and surrounding industries.

Degree Content
You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance.

You will cover high performance coaching and will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

• Silver Jubilee Park

UCFB Manchester Campus

• Exchange Quay

• Quay Plaza

• Belle Vue / Speedway

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
Career prospects for graduates of the BA (Hons) Sports Business & Coaching degree course at UCFB are diverse, ranging from coaching at grass roots to high performance level within your chosen sport. The course also provides students with the skills and competencies to rise to senior managerial roles within the sports business and coaching world due to the management aspect of the degree.

Graduates of the BA (Hons) Sports Business and Coaching degree have gone on to work in roles for organisations such as:

• Arsenal FC – Women’s Academy Coach

• West Ham United FC – Supporter Liaison Officer

• Premier League – Games Programme Consultant

• Charlton Athletic – Performance Analysis Intern

• Kent FA – Football Development Officer

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Course Modules

Foundation Year

• Skills for Learning

• Mental Wealth

• Research Project

• Contemporary Issues in Sport

• Theory of Coaching

• Principles of Coaching

First Year

• Fundamentals of Sports Coaching

• Understanding Sports Business

• Industry Competencies (Mental Wealth)

• Coaching in Community Settings

• Understanding Sports Fan Behaviour

• Development of Sport

Second Year

• Entrepreneurship

• Talent Development and Scouting

• Industry Readiness (Mental Wealth)

• Research Methods

• Event Planning

• Coaching in Education Settings

Third Year

• High Performance Coaching

• Leadership and Management

• Professional Project

• Industry Engagement (Mental Wealth)

• Performance Analysis