Business Management with Events

Turn your passion for organising memorable experiences into a rewarding career in the growing events sector. From strategic management to global events and festivals, you will explore core business management principles alongside specialised modules in events management. You will gain insights into the latest trends in the industry, including sustainable practices and innovative technologies. This contemporary curriculum allows you to put your skills into practice through practical experience, ensuring you are fully prepared for a successful career in events management.

Why choose this course?

• Benefit from direct links and placement opportunities within the events industry

• Gain a competitive edge with our Professional and Academic Development Programme

• Option to spend a year working in industry, or undertake an entrepreneurship year

• Opportunities to study abroad

• Study alongside innovative companies based in Keele Business School

Prepare to be part of the vibrant and rapidly growing events sector with Keele's Business Management with Events programme. Whether it's the thrill of a festival, the excitement of a sporting event, or the elegance of a corporate gala, events have the power to create unforgettable moments and bring people together.

Our programme blends the principles of business management with the creative and practical skills needed for a successful career in event planning. Develop an understanding of how to plan, market, and deliver various events, from music festivals to conferences. Embedded throughout the programme are opportunities to gain essential expertise and hands-on experience through real-world projects and professional development, setting the stage for a successful career in events management or related fields.

BA (Hons) Business Management with Events is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.