Distinguish yourself and fast-track your career with our CIM-aligned BA (Hons) Digital Marketer degree. Master the essential professional skills for contemporary digital marketing and gain a solid grasp of core marketing principles. Explore specific interests and understand the societal, ethical, and technological landscapes driving modern business.
Develop the expertise to formulate compelling digital strategies for diverse organisations. Blend in-depth theory with practical client exposure and industry tools to build a diverse portfolio featuring real-client work. Our staff and our local business partnerships ensure course content is industry-standard, equipping you for the competitive digital sector.
Build strong regional employer networks and tackle real-world business challenges. Employers seek graduates with practical content management, technical digital marketing skills, enhanced business awareness, and expertise in areas like project management and social media. Employability is key, and is embedded at every level of the program, culminating in a final-year Professional Placement to launch your career.
Successful completion of modules will allow you to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM)
https://www.cim.co.uk/.
As the foremost professional organisation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing.
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.
YEAR 1 (LEVEL 4)
Principles of Marketing (15 credits)
Personal and Professional Development (15 credits)
Digital Marketing Fundamentals (30 credits)
Social Media & Marketing Technology (30 credits)
Search Engine Marketing & Optimisation (30 credits)
YEAR 2 (LEVEL 5)
Marketing Strategy in the Digital Age (30 credits)
Consumer & buyer behaviour and insights (30 credits)
Integrated Marketing Communications (30 credits)
Brand management (30 credits)
YEAR 3 (LEVEL 6)
• Marketing in a Digital Age (15 credits)
Contemporary issues in digital marketing (30 credits)
Strategic Marketing and Leadership (30 credits)
Undergraduate major project (30 credits)
B2B marketing and e-commerce (30 credits)
YEAR 1 (LEVEL 4)
60% Practical reports/assignments
30% Presentations/pitches
10% Reflections
YEAR 2 (LEVEL 5)
60% Practical reports/assignments
20% Presentations/pitches
20% Reflections/elf assessment
YEAR 3 (LEVEL 6)
65% Practical reports/assignments
25% Presentations/pitches
10% Posters/visual presentations
Your final degree classification is calculatedcalculate as an average of all Level 5 and Level 6 credits with the Level 6 credits given twice as much weighting as the Level 5. Visit our published documents and policies page for The Open University regulations
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University Centre Peterborough has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
Unfortunately, UCP are currently not able to recruit International Students. We apologise for any inconvenience.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 |
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
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Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
| Location | Fee | Year |
|---|---|---|
| EU | £9000 | Year 1 |
| England | £9000 | Year 1 |
| Northern Ireland | £9000 | Year 1 |
| Scotland | £9000 | Year 1 |
| Wales | £9000 | Year 1 |
| Channel Islands | £9000 | Year 1 |
| Republic of Ireland | £9000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
There may be additional costs for this course which are not covered by the tuition fee such as but not limited to non-mandatory trips, personal devices and printing costs.
University Centre Peterborough
Park Crescent
Peterborough
PE1 4DZ
Visit our website Visit our course page
Contact us (University Centre Peterborough Campus)
Email:admissions@ucp.ac.uk
Phone:01733214466
