Communication and Entrepreneurship (Taught)

The words we choose have the power to build, maintain or even break relationships.

This course investigates communication in the world of business. It is ideal for communication researchers, company managers, marketeers, and anyone interested in the relationship between language and professional life.

Combining the expertise of the School of English and the Nottingham University Business School, we introduce the multidisciplinary aspects of professional communication. For example, you will explore how linguistic analysis can improve business communication. This could be analysing the content of adverts, business meetings or mission statements, examining how these texts either succeed or fail to convey their intended meanings. We will also look at how the visual elements of texts (i.e. photographs, diagrams) can influence how we interpret messages.

You will have the opportunity to:

• pitch business ideas to mock investment panels

• write blogs for a business audience

• create video-based investment pitches

• deconstruct commercial advertising