Are you seeking a career where you are actively encouraged to break the rules, ask why, and explore even the most outlandish ideas? If so, a role in Creative Advertisement could be the right path for you. Your curious mind will find a home from home on this course. You’ll learn how to channel your way with words or your unique art directional style to solve live briefs and create compelling campaigns.
Why Study BA (Hons) Creative Advertising at BNU?
Industry Connections
The Creative Advertising degree is widely recognised by the sector with a reputation built up over twenty-five years collaborating with agencies, it is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits, industry-focused modules and work experience in the second and third years.
We also often have our army of alumni students, the BNU Mafia as they are affectionately known, constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs.
Led by a dedicated and experienced course team, made up of tutors with decades of advertising experience, you’ll benefit from their industry knowledge and the industry links they bring to the course.
Mentorship and Placements
Benefit from our mentor scheme, MyMentor, where, every 3rd year gets a working mentor, usually a BNU alumni, who are currently employed in a top agency. They are tailored to each student’s chosen creative discipline, copywriter, art director, creative team, planning, or digital. They will work with you to help shape your book, teach you interview techniques to use, and how to negotiate agency networking.
During your time studying Creative Advertising at BNU, you could have the opportunity to gain placements, internships and even jobs. Majority of our students will have either of had at least one placement or an internship lined up upon graduation.
Facilities
The advertising course is located within the School of Art, Design and Performance, giving you access to a community of creative learners and diverse resources to help you achieve your creative outcomes. These include:
Mac Suites with Adobe Creative Cloud
laser cutting and 3D printing workshops
printmaking workshops
photography studios
editing and production facilities (including green screen)
And library.
What will I study?
Advertising is a global business, with new creative ideas being constantly in demand. Meaning there is a flow of opportunities for fresh talent.
On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems.
The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. We’ll encourage you to experiment and push your ideas and concepts, and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process.
You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.
This course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
Year one
Core Modules
Creative Skills: Creation and Execution
Advertising Pitch
Advertising Agency
Conceptual Thinking
Critical and Historical Thinking
Year two
Core Modules
Advertising Communication Skills
Digital Advertising & Content Creation
Enterprise
Industry Brief
Design Research and Theory
Year three
Core Modules
Final Major Project
Agency Competition
Agency Briefs
Dissertation
Research and Development
Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land your ideal job in advertising. Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.
You’ll only be taught by agency professionals both as dedicated tutors and visiting guests. They will help develop you as individuals, helping you think in different ways and voice your opinions for effect. You will gain a better understanding of people and gain insights into how they think, behave and act, through creative and strategic workshops, real live briefs, inspirational talks, agency visits, work experience and major competitions.
Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.
After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help BNU students.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Buckinghamshire New University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
Visit bnu.ac.uk/international to find out more about applying to BNU as an international student!
Find out more about qualification requirements for this course.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | We require an IELTS score of 6.0 (with no element lower that 5.5) or a recognised equivalent. |
BNU English Language Requirements https://www.bnu.ac.uk/study/general-entry-requirements
We aim to cultivate an environment where individuality, diversity, and academic excellence thrive.
Our decision-making process is not just about grades; we assess the entire application, including personal statements, relevant experience and where appropriate portfolios. Within our Contextual Offer Scheme, we strive to embrace students whose educational and social backgrounds may have influenced their academic journey.
This underpins how we champion an inclusive community that transforms lives.
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Students aged 17/18 who applied to this course were offered a place.
See how students with your grades have been accepted onto this course in the past.
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The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
| Location | Fee | Year |
|---|---|---|
| England | £9790 | Year 1 |
| Northern Ireland | £9790 | Year 1 |
| Scotland | £9790 | Year 1 |
| Wales | £9790 | Year 1 |
| Channel Islands | £9790 | Year 1 |
| Republic of Ireland | £9790 | Year 1 |
| EU | £15910 | Year 1 |
| International | £15910 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Buckinghamshire New University tuition fees cover the cost of instruction, assessment, and core academic materials. However, additional costs may be incurred for course-related items or requirements, such as, but not limited to:
Additional costs will vary by course. It is your responsibility as a student to budget for any additional expenses associated with your studies.
For further details on what is included in your tuition fees, please check bnu.ac.uk/fees-and-funding
There are several ways you can fund your studies, including sponsorship and student loans. You may be able to use ELCAS credits for some of our courses. We also have scholarships and bursaries to help support our students.
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