Business Analytics (Taught)

Business analysts are in high demand. They play crucial roles in analysing business practice and unlocking data to drive business success. Professionals who can guide data-driven decisions can enjoy rewarding career and financial opportunities (Source: Prospects).

We developed this course with our industry partners to ensure it’s cutting edge and of an industry standard. You’ll learn the key skills to use data insight for business growth.

The course focuses on statistical analysis, predictive analysis, text analytics, and data-mining. You’ll learn powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. We will help you to make use of artificial intelligence (AI), automation and data exchange.

This Masters in business analytics course also explores:

disruption
risk management
sustainability
data ethics
This is a Masters conversion course designed to help you switch to a new career field or advance your skills in Business Analytics. We welcome applicants from different educational backgrounds.

A blend of data and business skills
We blend technical skills with a focus on critical thinking, creativity and decision-making. Understanding data is key. So is communicating insight to non-technical audiences. Learn the techniques to provide solutions and influence business strategy.

You will undertake consultancy-style projects, which will include real-life case studies and opportunities to work with a business.

Past students have worked with:

Edinburgh Airport
Virgin Money
Three (3)
Royal London
A business analytics course supported by industry
Benefit from our extensive business contacts and stay up-to-date with the latest data trends. We work closely with companies on our curriculum as well as hosting visiting speakers and networking events. Our partner companies include:

The Data Lab
SAS Scotland Research and Development
Code Base Stirling
We are AACSB accredited
The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.