BA Hon's in Digital Marketing with Foundation Year

The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

The BA (Hons) Digital Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Digital Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

Year 1

• 21st Century Management
• Health & Health Behaviour
• Interprofessional Working
• Perspectives on Health and Well-being
• Preparing for Success at University
• Preparing for Undergraduate Study
• Principles of Business
• Project-Based Learning
• Valuing the Self & Others

Year 2

• Branding and Advertising
• Career Competencies
• Communicating Public Health
• Health Psychology
• Principles, philosophy, and practice of Public Health
• Surveillance and assessment of population health
• The Digital Business
• The Fundamentals of Marketing
• The Sociology of Health and Illness
• Website Development and Design

Year 3

• Community Health Development
• Customer Experience and Relationship Management
• Health Promotion: Policy & Practice
• Infodemiology and Digital Health
• Innovation in Marketing
• Marketing Planning Research and Management
• Power and Inequalities
• Research Methods for Health
• The Politics of Health
• The Professional Manager and Leadership

Year 4

• Consumer Behaviour and The Responsible Marketer
• Environmental Management and Sustainable Health
• Epidemiology
• Global Health: Issues and Actions
• Health Protection and Improvement
• Leadership and Collaborative Working
• Marketing and Digital Strategy
• Research for Health Project
• The Marketing Consultant
• The Professional Project