Fashion Marketing and Promotion

If you are passionate about fashion and ambitious to work in branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications this course provides a fantastic platform from which you can launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both marketing and promotion in the first year then choose the path you wish to follow. A core of study within both routes provides a joint learning experience for both pathways as skills and competences are built and industry based project work is realised.

UON’s Fashion Marketing and Promotion degree was ranked as 6th for overall student satisfaction out of all universities in England, according to the latest 2026 National Student Survey (NSS)*

By studying at the University of Northampton, you can be sure that:

Why choose the University of Northampton?

At the University of Northampton, you’ll benefit from a supportive, career-focused experience designed to help you succeed.

Personalised learning

Study in small groups led by expert academics, with dedicated one-to-one support. Our close-knit community ensures you receive individual guidance while being challenged to achieve your best.

Built for your future

Whatever your goals, we’ll help you get there. You’ll develop valuable skills, discover your strengths, and gain real-world experience - so you’re ready to stand out when applying for jobs or further study.

Guaranteed accommodation

We guarantee a room in our Halls of Residence for all new full-time first-year students who apply and accept their offer by June 2027✱✱.

Exceptional student benefits

You’ll receive a brand-new laptop at no additional cost✱✱✱, and all essential textbooks are available through our library - helping you save money throughout your studies.

A modern campus experience

Study at our student-led purpose-built Waterside Campus, designed to provide an inspiring and dynamic environment for learning and student life. Visit us at an Open Day to see it for yourself.

The Northampton Employment Promise

We’re confident you’ll graduate ready to launch your career. If you’re not in employment within six months, you’ll receive dedicated support from a Careers Development Consultant. If you’re still seeking opportunities after that, we’ll offer you a paid internship.

✱ Calculations are based on Office for Students (OfS) data from the average positivity score across all NSS questions for this subject area across all modes and levels at UK Universities.
✱✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/for more information
✱✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Course Modules

Stage One • Foundations of Marketing (Compulsory) • Photography for Fashion (Compulsory) • Styling and Digital Fashion (Compulsory) • Design Communication (Compulsory) • Brand Stories and Consumer Behaviour (Compulsory)
Stage Two • Fashion Event (Compulsory) • Fashion Marketing and Promotion in Practice (Compulsory) • Brand Management (Designated) • Public Relations Management and Practice (Designated) • Drivers of Innovation in Fashion (Designated) • Fashion Buying, Merchandising and VM (Designated) • Client Conceptual Experience (Designated) • Client Brand Resolution (Designated) • Advanced Fashion Imagery (Designated) • Commercial Campaign (Designated) •
Optional Placement Year • The Placement Year Experience: Organisations in Context (Compulsory) • Stage Three • Entrepreneurial Skills and Freelancing (Compulsory) • Campaign Planning (Designated) • Content Creation for Marketing (Designated) • Marketing Concept Research (Designated) • Concept Development and Realisation (Designated) • Advanced Design Communication (Designated) • Visual Promotion (Designated) • Professional Promotional Website (Designated) • Creative Fashion Futures (Designated). Module information is quoted for 25/26 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 26/27 entry modules will be released in June 2026.