Business Studies and Sport

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course.

When you choose Business Studies at Stirling, you won’t just be stepping into one of the UK's leading business and management institutions – you’ll also open the door to a world of opportunities with the freedom to access subjects from different Faculties across the University and, if you wish, combine your degree with one of a wide variety of subjects. From Spanish to Sport, Psychology to Law, and Marketing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business.

This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from the industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.

We are AACSB accredited

The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Business School among the top 6% of business schools globally.

Sport offers a wide range of exciting career opportunities. The sport sector supports 1.25 million jobs in the UK and has performed more strongly than the UK economy as a whole in recent years. (Department for Culture, Media and Sport, 2024).

At Stirling, we help prepare you for the diverse sports job market. By studying sport combined with another subject, you can focus in on a blend of skills to support your unique ambitions.

Learn key skills at Scotland’s University for Sporting Excellence

As you study your chosen specialism, you’ll get a firm grounding in all aspects of sport. Your sports modules will include:

• the role sport plays in society and how it impacts health and community;

• the psychology of physical activity;

• sport as a global phenomenon – including the role of sporting organisations and major events.

You’ll also complete a major project in your final semester. This will give you an opportunity to do extensive research on a topic you choose and produce a final piece of work that might take the form of a coaching resource, a journal article or a research report. The creative and analytical skills you gain on the project will be ideal preparation for the types of challenges you may encounter in your future workplace.

What makes Stirling one of the best places to study combined sports courses?

Learn from experts accredited by organisations like the British Psychological Society. Our cutting-edge sport research helps to ensure you’re gaining the latest knowledge in the field. As Scotland’s University for Sporting Excellence, we also have strong connections to partner organisations such as sportscotland.

These links create valuable networking and learning opportunities as you study. You’ll benefit from guest lectures from representatives of organisation such as the Scottish Institute for Sport and the Scottish Professional Football League Trust. We also host a career event that brings together former students and professional partners to talk about your next steps.

Our campus is also home to elite athletes competing in multiple disciplines worldwide. You’ll benefit from the same world-class facilities as them, including our 50 metre swimming pool, athletics tracks, grass and artificial pitches, tennis courts, multiple fitness suites and more.

https://www.stir.ac.uk/courses/ug/sport/#panel_1_3