Psychology and Marketing

The Aston BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. The programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.

Psychology specialist facilities:

• An observation suite (with audio-visual recording).
• Equipment and tools for psychophysiological measurement, such as eye tracking and motion-capture.
• Experiment labs for cognitive experiments.
• Larger labs for focus groups and audience-based experiments.

Key course benefits:

• Dual professional accreditation: This course is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).

• Triple Gold for Teaching: We’re rated Gold across all categories in the Teaching Excellence Framework (TEF, 2023).

• Future career: Our graduates have secured work in top organisations such as the BBC, HSBC, Jaguar Land Rover, PwC, local government, the NHS, and more.

We no longer offer a Foundation Programme.

Course Modules

Year 1

• Key Skills in Psychology I

• Key Skills in Psychology II

• Biological and Cognitive Psychology

• Developmental and Social Psychology

• Marketing Principles

• Law, Economics and Accounting for Marketers

• Marketing Communications

• Consumer Behaviour
  
  Year 2

• Research Methods and Data Analysis

• Applied Psychology and Professional Skills

• Individual Differences and Personality

• Cognition and Cognitive Neuropsychology

• Stakeholder Relations Management

• Services Marketing and Management

• Market Research

• Digital Analytics

Placement Year

This module aims to provide a framework for students on placement (including working or studying abroad, working or volunteering in the UK in a variety of contexts) to demonstrate the learning they have achieved through their placement experiences and relate these to future employment opportunities.

Final Year

• Final Year Project

• Critical Social Psychology

• Child Development

• Marketing Strategy

• Ethical and Sustainable Marketing

• Strategic Brand Management

Plus select two modules from the following:

• Strategic Sales Management

• Retail Management

• Enterprise and Entrepreneurship for Marketing

https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/september-2027

Our BSc (Hons) Psychology and Marketing curriculum utilises a range of different assessment types and the assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including:

• class tests/end of year examinations (unseen essay, short answer or multiple-choice questions)
• essays
• research reports (group and individual)
• presentations (group and individual)
• statistics assignments

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• British Psychological Society