Business Management with Digital Marketing

Along with theoretical business knowledge, our Business Management degree routes will give you the practical experience you need to make your professional mark from day one.

What makes customers buy from a business? How can self-promotion make a company more profitable? Our BA (Hons) Business Management with Digital Marketing will help you develop a specialised understanding of marketing theory and practice.

Why QMU?

Tailor your degree in the direction you want your career to go: In Years One and Two core modules provide a solid foundation of knowledge in key areas of Business Management. As you progress, you can select modules that particularly interest you, or opt for a specialist degree route (eg Analytics, Digital Marketing, Finance or Human Resource Management).
Workplace experience: All of our Business Management routes include workplace experience.
Gain great industry insights and contacts: Through our strong industry links, you will gain insights into high-profile companies. representatives of companies such as Bacardi, Social Bite, Skyscanner, Google and Edinburgh Airport have joined us as visiting speakers recently.
Excellent support from staff: Smaller than average class sizes mean you will get close support and guidance from staff who get to know you. We will help you develop your passion, ranging from supporting student start-ups in our Business Innovation Zone (BIZ) to helping you pick the right dissertation or consultancy project to kickstart your career.
Staff expertise: You will be taught by staff who are active researchers, and who share the latest research insights in their teaching ensuring that, as a future leader, you are at the forefront of the latest developments in business and management areas.
Stimulating learning environment: Benefit from a variety of learning experiences such as lectures, seminars, workshops, field trips, exchanges**, guest lectures from a range of practitioners and visiting professors. Some of our modules focus on group work to develop team working skills and others focus on you as the individual.
Gain in-demand practical skills: Our courses are designed to ensure you graduate with in-depth subject knowledge and a range of transferable business skills that are highly sought after by employers.
The course in brief

Let’s talk business. When you study for a degree in Business Management at QMU you will gain a deep understanding of the nature and core functions of businesses. How do successful companies manage their resources? What is the best way to make an organisation environmentally sustainable? What marks out a successful business?

People do business with people. If you have first-class management skills and practical expertise, people are going to want to work with you. Our Business Management degree routes are designed to give you the knowledge and skills that you need to thrive in the fast-moving marketplaces of tomorrow.

All students enrol on our general Business Management degree for Years One and Two which will give you a solid foundation in the core principles of business management. At the end of Year Two we’ll discuss the route options with you and help you make you decide whether to stay on our general Business Management degree for maximum flexibility or if you want to, you can move onto one of our named routes.

Year One
Introduction to Management and Leadership
Development of Professional Skills in Business and Management
Marketing and Consumer Behaviour
Introduction to Finance and Accounting
Digital Business and Innovation
Data Management

Year Two
Human Resource Management
Operations Management
Economics, Financial Institutions and Markets
Digital Marketing and E-Commerce Management
Business Law
Ethics, Social Justice and Sustainability

Year Three
Project Management
Marketing Communication and Digital Advertising
Digital Marketing Analytics
Research Methods (Online)
Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four
Strategy
Marketing Strategy and Digital Planning
Organisational Behaviour
One optional module
Dissertation or Consultancy Project

The modules listed here are correct at time of posting (Feb 2024) but may differ slightly to those offered in 2025. Please check back here for any updates.

Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these formally timetabled sessions you will be expected to continue learning through self-study. You will be assessed by a range of methods such as written exams, reports, poster presentations, business plans, live pitch, group presentations and negotiation role play.

You will have the iterative support of Academic Development (AD) throughout your course to enable you to confidently manage the purely academic challenges of your study, and address the diverse technical requirements of your assignments. AD will be available not only as a regular taught component of your study timetable, but in the form of self-study materials available via your module hubs/websites etc. and as ad hoc one-to-one or small group sessions, which can usually be arranged at short notice.