Marketing and Social Media for the Creative Industries

Summary
Blend creativity with strategy at LMA in this Digital Marketing Institute [DMI] accredited degree. You’ll explore how to craft impactful marketing campaigns, build brand communities, and harness social media across sectors like film, music, and games. With hands-on projects and industry collaboration at its core, this course equips you with the insight and experience to thrive in the creative industries—whether managing campaigns for cultural icons or launching your own brand.

Why Study Marketing & Social Media for the Creative Industries at LMA?
Study at LMA and gain the skills to lead in the creative industries. This course is built for sectors like film, music, theatre, and gaming—equipping you with expertise in brand storytelling, influencer marketing, and campaign strategy. You’ll work on live briefs with real clients, build a standout portfolio, and master emerging tools like AI and data-driven marketing. With a strong focus on innovation, collaboration, and ethical practice, you’ll graduate with DMI accreditation alongside your degree ready to thrive in a fast-moving digital world.
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What Will You Learn?
This course equips you with the creative, strategic, and technical skills to thrive in marketing and social media roles across the creative industries. You’ll explore global marketing trends, platform-specific strategies, content creation, and campaign development—while mastering tools like Google Analytics and Meta Business Suite. Through hands-on projects, live briefs, and independent research, you’ll build expertise in brand storytelling, influencer marketing, data-driven decision-making, and immersive technologies. By your final year, you’ll be ready to lead bold campaigns, craft your professional identity, and deliver standout work that reflects your creative vision and commercial acumen.

Course Modules - Level 4

Module 1: Studying Creative Business

Explore how global creative businesses operate and promote themselves. You’ll examine industry structures, challenges, and key debates while building essential research skills. This module lays the groundwork for understanding the creative sector through a marketing lens—preparing you to think critically and commercially from day one.

Module 2: Social Media Platforms and People

Dive into the fast-moving world of social media. You’ll explore platform strategies, influencer marketing, and the psychology behind online engagement. Through real-world case studies, you’ll learn how to analyse trends, understand audiences, and create campaigns that connect and convert.

Module 3: Marketing & Communications in the Creative Industries

Master the art of creative communication. This hands-on module covers branding, digital marketing, and social media strategy. Using real-world case studies, you’ll learn how to craft campaigns that resonate with audiences and promote products, performances, and ideas across the creative landscape.

Module 4: Marketing & Social Media Campaign Development

Design and deliver standout marketing and social media campaigns. From audience targeting to content creation, this hands-on module builds your confidence with industry tools and real-world briefs. You’ll gain practical experience in supplier management, agency collaboration, and budget control—equipping you to lead bold, creative campaigns across the fast-moving creative industries.

Course Modules - Level 5

Module 1: Exploring Marketing in the Creative Industries

Explore the future of creative marketing—from global campaigns to AI, ethics, and sustainability. You’ll analyse emerging trends, decode the attention economy, and develop strategies that cut through digital noise. This module sharpens your critical thinking and equips you to lead in a fast-evolving, platform-driven industry.

Module 2: Creative Content Creation

Master the art of content that stops the scroll. You’ll create podcasts, videos, and digital campaigns using SEO, storytelling, and platform strategy. With real briefs and hands-on projects, this module builds your confidence to pitch, produce, and deliver standout content that connects with creative audiences.

Module 3: Digital Metrics, Data & Analytics

Turn insight into impact. Learn how to use analytics tools, social listening, and A/B testing to optimise campaigns and forecast trends. You’ll explore ethical data use and develop the skills to make smart, strategic marketing decisions in a data-driven world.

Module 4: Creative Industries Social Media Project

Design and deliver a real-world social media campaign. From audience research to content creation and performance analysis, you’ll build multimedia assets that engage and inspire. This project-based module develops your creative confidence and strategic thinking—readying you to lead in the digital space.

Course Modules - Level 6

Module 1: Industry Investigation

Explore a current issue shaping the creative industries through independent research. You’ll choose your topic, analyse it critically, and present your findings in a format that suits your strengths. This module sharpens your research and communication skills—preparing you to tackle real-world challenges with insight and originality.

Module 2: The Creative Business Professional

This module is all about you! You’ll create a personal portfolio that showcases your growth as a creative business professional. Learn to articulate your skills, brand, and career goals while refining your communication and decision-making abilities. It’s an essential step in preparing for your future career in the creative industries.

Module 3: Strategic Marketing Management for Creative Brands

Lead bold brand strategies in a fast-moving creative world. You’ll explore global vs. local branding, sustainability, and immersive tech like AI and AR. This module develops your ability to innovate, reposition brands, and apply strategic frameworks that drive long-term impact.

Module 4: Major Marketing Project

Your Big Moment to Make an Impact! Take on a real or simulated marketing challenge and make your mark. Whether developing a campaign, exploring digital innovation, or solving a creative business problem, you’ll deliver a project that showcases your strategic thinking, creativity, and industry-ready skills.