International Marketing (Taught)

International Marketing is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level.

It is also suitable for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice.

The course has many value added features including but not limited to; real-life learning through our live industry project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

Core classes: Strategic Marketing Management; Consumer Behaviour; Brand Management & Strategy; Marketing Research in a Digital Ages; Social Responsibility & Sustainability; Marketing Works: Group Consultancy Project; Dissertation Skills; Key Skills

Elective classes: Destination Marketing Management; Managing Tourism Resources; International Services Marketing; Contemporary Consumers; Export Marketing; Integrated Marketing Communications; International Culture & Heritage Marketing; Sports Marketing in a Global Context; Retail Marketing Management; Artificial Intelligence in Marketing B2B Key Account Management; Retail Marketing Management

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.