Management with Marketing

Management with Marketing (BSc)

Study Management with Marketing at Royal Holloway to build on your skills in management, strategy, international business, marketing and consumption. Then apply your knowledge in industry.

AI is driving change in marketing. It’s improving customer insights, increasing efficiency, and enabling more strategic decision-making. Explore these developments with our Management degree.

Our experts will share their cutting-edge research so you can gain the latest knowledge. You’ll benefit from individual attention and the flexibility to specialise in a field of your choice. Choose topics such as consumer behaviour, marketing research, or e-commerce to give you the edge.

Up-to-date thinking

• Study in a business school accredited by AACSB – only 6% of schools earn this

• Course is accredited by CIM (Chartered Institute of Marketing)

• Boost your prospects of a career in management by specialising in marketing and cutting-edge techniques

• Alumni and industry events allow you to network while earning your degree

• An inclusive atmosphere fosters connections that will last beyond university

A creative approach

We’ll encourage you to develop different problem-solving skills to achieve effective management results. The kind of approach employers value.

You won’t be facing the career search alone. We're committed to making sure our courses match current trends and employer needs. And we’ll focus on preparing you for a graduate-level job.

We sometimes make changes to our courses to improve your experience. If this happens, we’ll let you know as soon as possible.

Course Modules

Core Modules

Year 1

• Professional Skills

• Quantitative Skills and Ideas for Decision Making

• Foundations for Enterprise Internationalisation

• Fundamentals of Accounting and Finance

• Foundations for Sustainable Business

• People and Organisations

• Fundamentals of Digital Enterprise

• Principles of Marketing

Year 2

• Communications for business

• The Global Economy

• Responsible Business and Management

• Consumer Behaviour

• Data Visualisation and Analytics

• Marketing Research

• Digital Marketing and Customer Experience

Year 3

• Retail Marketing: Strategies and Operations

• Business and Management Impact Project I

• Business and Management Impact Project II

• Business Negotiation Skills in Context

• Management Consulting

• Career management and employability skills

• Contemporary Issues in Marketing

• Strategic Brand Management

• Advertising and Promotion in the Digital Age

• Marketing, People and the Planet

Optional Modules

Below is a taster of some of the exciting optional modules that students on the course could choose from during this academic year. Please be aware these do change over time, and optional modules may be withdrawn or new ones added.

Year 2

You will take one of the following:

• Management Accounting

• Digital Innovation and Circular Economy

• Human Resource Management

• Managing Organisational Change

• Operations Management

• Career Management in a Changing World

• Business Law for Accounting and Finance

• Financial Literacy and Personal Financial Planning

• Management, Music and Creativity

Year 3

• Asia Pacific Business

• Current Issues in the Global Workplace

• Wellbeing at Work

• Corporate Enterprise

• Social Media, Networks and Business

• Strategic Finance

• Corporate Entrepreneurship

• Responsible Entrepreneurship and Innovation

• Organisation Ethics and Decision Making

• European Business

• Business and Professional Ethics

• Equality, Diversity and Inclusion

• Strategic Management Accounting

• Business Data Analytics

• Leading and Leadership in Organisations

• Innovation, Strategy and the Corporation

• Management and the Arts

• Organisations and Accountability

https://www.royalholloway.ac.uk/studying-here/undergraduate/business-school/management-with-marketing/

Your course will be assessed by a combination of examinations and in-course assignments in the form of essays or presentations. Your understanding of the key management subjects will be achieved by the following learning methods:

• Lectures introduce the key subject areas, themes and frameworks through a larger teaching group format

• Group work will provide you with the opportunity to meet and learn to work with other people. This is important for your development when considering a management role in your future career.

• Case-studies will be integrated throughout your course. This will reflect the reality of decision-making and problem-solving activities in today’s business environment

• Independent Learning is a key skill that will benefit you in the workplace and life in general, as well as study. You will need to conduct your own research to find out more about the subject areas you are interested in.

• Seminars and Workshops are an opportunity to explore the themes raised in lectures in more detail. Seminars are comprised of small interactive groups, with discussions between staff and students.

• Formal examinations take place in May/June.