Business Management and Marketing

Why this course?

• Accredited by The Chartered Institute of Marketing (CIM) and by the Chartered Management Institute (CMI)
• Marketing ranked 1st in London for Assessment and Feedback, Learning Resources and Student Voice (National Student Survey 2024)
• Top 3 modern university in London (Complete University Guide 2025)

About the course

BSc Business Management and Marketing at Roehampton combines a strong foundation in business management with an in depth understanding of marketing in a digital and global context. The course is designed for students who want to understand how organisations operate while developing the skills needed to create, communicate and deliver value to customers.

You will explore how marketing strategies are developed and implemented within organisations, while gaining insight into consumer behaviour, branding and contemporary marketing practices.

What you’ll study

You’ll build a solid foundation in business management and marketing theory and practice, while gaining professional skills valued across commercial and creative roles, including understanding organisational strategy and performance, analysing consumer behaviour and markets, developing and evaluating marketing strategies, and applying critical and creative thinking to real world business and marketing challenges.

Modules offered can vary each year but may include:

• Principles of Marketing

• Consumer Behaviour

• Digital Marketing and Social Media

• Brand Management

• Business Strategy

• Marketing Research and Analytics

• Final Year Project

Future opportunities

This degree prepares you for a wide range of careers in marketing, business and related fields. Graduates may go on to work in areas such as:

• Marketing and communications roles

• Digital marketing and social media

• Brand management and advertising

• Business development and commercial roles

• Further study in marketing, business or related subjects

You will also develop transferable skills in communication, data analysis, problem solving and strategic thinking that are valued across many industries.

How you’ll learn

You will learn through:

• Lectures and seminars introducing business management and marketing concepts

• Case study based learning focused on real world organisations and campaigns

• Coursework based assessment including reports, marketing plans, presentations and projects

• Academic guidance and feedback to support your professional development

Digital learning resources are available to support your studies, including online learning materials, marketing tools and recorded content where appropriate.

Facilities

You will study in teaching and learning spaces designed to support business and marketing education, including:

• Modern lecture theatres and seminar rooms

• Digital learning platforms and online academic resources

• Library collections supporting business, marketing and management

• Study spaces that support independent and collaborative learning

These facilities support your academic development and help you apply business and marketing knowledge with confidence.