Music Marketing

The digital world never stands still. Constantly evolving technologies and innovations shape the ways we interact with people, products and businesses — and influence the decisions we make. And so, to reach their audiences and get their voices heard online, brands and creatives have to keep up with the changes.

Whether you’re trying to get established as an artist or producer, or want to kickstart a marketing career in the music industry, this one-year CertHE Digital Marketing & Music Management is all about getting yourself — or your brand — noticed. Through six immersive modules we’ll teach you the latest digital marketing techniques, guided by the experts, and use our industry contacts and experience to show you the inner workings of the music business.

You’ll begin your first semester with Understanding the Music Industry, where we’ll take you behind the scenes of the music business, from writing and recording to publishing and distributing. Next, we’ll give you an Introduction to Digital Marketing, taking you through the key principles, practices and platforms of both digital and general marketing. You'll also learn about Content Creation & Social Media, looking at how each platform works and how you can create content to fit.

During your second semester you’ll discover what it means to be an entrepreneur in the Exploring Entrepreneurship module, using what you learn to promote your brand, business, or qualifications with confidence. Next comes Market Research Methodologies, where you'll get an insight into what makes people tick and what that means for your brand. Finally, Music Marketing & Release Strategies gives you hands-on experience of releasing your own music, covering marketing, DIY release campaigns and digital distribution.

Through a mixture of traditional lectures, seminars, practicals and workshops, by the end of the year you’ll have the foundational skills and understanding you need to kickstart your career. Or you can continue your studies; the CertHE is equivalent to the first year of our BA (Hons) Digital Marketing & Music Management, so you can pick up where you left off in Year 2 if you want to learn more. All in all, the CertHe Digital Marketing & Music Management is a launchpad for your industry ambitions — wherever you want to go next.

Module summary

This one-year course gives you insights into both the music and digital marketing industries. You’ll learn about technical marketing principles, experiment with content creation and discover what it means to be an entrepreneur, providing a thorough foundation for a career or further study in marketing. And on the music side, you’ll dive into the inner workings of the industry and explore the different types of music marketing campaigns and strategies. Whether you want to strike out on your own or work in music marketing, it all starts here.

Course Modules

Year 1 (Level 4)

• Understanding the Music Industry

• Introduction to Digital Marketing

• Content Creation and Social Media

• Exploring Entrepreneurship

• Market Research

• Music Marketing and Release Strategies

https://www.icmp.ac.uk/course/cert-he-music-marketing