Business Management and Digital Marketing [with Foundation year]

Build up your business acumen and become a qualified marketer to get the edge on the competition.

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.

You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.

Course Modules

Year 1:
Foundation in Business:

Year 2:
Elevate 1: How to do Business (30 credits)
Principles of Digital Marketing (30 credits)
Into ARU
Financial Environment and Analysis (15 credits)
International Business and Market Dynamics (15 credits)
Organisational Behaviour and AI (Future of Work) (30 credits)

Year 3:
Social Media and Experiential Marketing (30 credits)
Data Analytics and AI in Business (15 credits)
The Entrepreneurial Journey (30 credits)
International Operations and Supply Chain Management (30 credits)
Ruskin Module (15 credits)

Year 4:
International Marketing Communications (30 credits)
Sustainability and Responsible Business (30 credits)
Undergraduate Major Project (30 credits)
Strategic Management for Experience Sectors (30 credits)

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.

In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.

Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.