Sports Management

Our BA (Hons) Sports Management degree will open a world of opportunity. It’s designed to empower you with the knowledge, skills and experience that is highly sought after by employers.

The 3-year degree course will develop your understanding of the contemporary sports industry from a business perspective – including strategic challenges, internal and external forces, the legal, ethical and regulatory constraints and governmental and institutional structures. You will learn how sports organisations operate and cover key functions including marketing, events management, policy and development, leisure management and strategic leadership.

Our programme is designed to prepare you for employment by bridging the gap between lectures and the real world. Working with our key industry partners, including Manchester United, Salford City FC and Lancashire Cricket, you’ll develop the confidence, skills and experience to pursue a rewarding career in the global sports industry.

Your UA92 degree goes far beyond the traditional academic experience.

Each academic year, in addition to your four subject modules, you’ll study an extra credit-bearing module, which focuses entirely on character and personal development. You’ll get to take on a real-life project, based on a live scenario, set by one of our industry partners.

You’ll experience first-hand the current issues facing the industry, get the opportunity to apply your subject knowledge, challenge your perspectives, step outside your comfort zone and build key employability skills to prepare you for your future career.

These experiences are instrumental in developing transferable skills and key competencies such as leadership, resilience and well-being, communication, problem-solving and team-working. To help you track your progress and further refine your developing skill-set, you’ll meet regularly with your own personal development coach throughout years 1 & 2.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Level 5 Modules

Operational Excellence in Sport

You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve business performance.

Sport Law, Ethics and Policy

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the sports industry. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Sports Business Analytics

An introduction to evidence-based and data-driven decision making and strategy formulation. You’ll examine methods and approaches widely used by sports organisations in collecting, analysing and utilising data on sports customers, participants, fans, spectators and viewers, in order to improve efficiency and financial performance.

Talent ID, Analysis and Athlete Management

You will gain an understanding of the governmental and institutional structures supporting or influencing the sports industry and the different settings in which managers may operate.

Level 6 Modules

Leadership in Sports

You’ll develop a critical understanding of the evolution of leadership theory, its function in contemporary business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.

Sports Governance and Organisational Health

You’ll take a look at the challenges associated with commercial development and establishment of European political and economic institutions, address the global challenges of governance on multi-stakeholder organisational interest in sport, with an emphasis upon the International Sports Governance and legal frameworks.

New Trends in Sports Business Management

You’ll gain an in-depth understanding of new trends in global sports. You’ll explore the key issues, approaches and challenges related to emerging trends within sports business and management.

Project

In this module, you will complete either a live project from one of our partners or a dissertation on an area of interest, that demonstrates your research and problem-solving skills.

Level 4 Modules

Fan Engagement Marketing and Global Partnerships

This module introduces fundamental concepts of sports marketing and fan engagement, comparing traditional approaches with contemporary digital strategies. Students analyse how digital media enhances global fan activation, global partnerships and connections and how AI-powered tools create new revenue and growth opportunities. The module develops creative communication skills through marketing proposals and analytical techniques to evaluate fan engagement initiatives, preparing students to navigate the evolving digital marketing landscape in sports.

Sporting Organisations and the Digital World

You’ll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Sports Finance and Globalisation

You’ll cover the basics of business finance and the economics of professional team sports. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional team sports.

Sports Events Management

You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.

https://ua92.ac.uk/study-with-us/undergraduate/courses/sports-management-ba-hons/