Media Research (Taught)

The creative industries are worth £125 billion to the UK economy and were named as one of the government’s eight growth-driving sectors in its Industrial Strategy (Gov.uk November 2024). As a result, skilled media researchers are vital to the continuing growth of the sector.
Our Masters in Media Research will give you training in advanced social science research methods. You’ll learn how to apply these to the media and cultural industries such as journalism, marketing, advertising, and production. You’ll be taught by leading academics in media and social science research with strengths in television, digital media, social media, popular music, gaming, creative industries and creative practice.
Gain research and transferable skills
On the Media Research Masters degree you’ll:

• learn different methodologies and research practices;

• gain an applied understanding of quantitative and qualitative research methods for media;

• use statistical and database software packages including Stata and NVivo;

• devise, research and develop a media text which can encompass traditional forms like films, TV programs, and newspapers to digital content like websites and social media posts;

• design and carry out an academic research project in an area of your own interest.

Further academic study opportunities
This Research Masters in Media is ideal if you're planning to pursue PhD research. It provides you with research training before embarking on a higher research degree.
The course is a recognised Economic and Social Research Council (ESRC) 1+3 pathway. The 1+3 scheme provides funding for this one-year research training linked to a PhD programme. It’s for students who have not already completed an ESRC-recognised programme of research training.
Enhance your employability
Our employability and skills programme helps you to develop the attributes that employers look for. The University of Stirling’s Careers Service works in partnership with academic staff to ensure you are ready for the employment market.

Assessment is conducted by means of coursework as specified for each module. This includes essays, a literature review, a research report, a seminar presentation and a media text.