Marketing [with Foundation Year]

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.

Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.

By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.

During your first year you will study Literacies in Higher Education, Introduction to Life Sciences, Contemporary Issues and Into ARU before moving into and in from year 2 we’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.

It’s perfect preparation for a career in this varied, fast-moving field.

As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management.

While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets.

You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts.

You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.

One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.

Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.

As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.

Year 1:
Literacies in Higher Education
Contemporary Issues
Extended Project

Year 2:
Global Business Environment and International Strategy
Managing Business Operations
Digital Business and Principles of Marketing
Introduction to Financial Analysis and Management
Into ARU

Year 3:
Project Management
Retail and Services Marketing
Consumer Behaviour
Managing Quality and Customer Experience
Ruskin Module

Year 4:
Strategic Brand Management
Data Analytics for Business Decision-Making
Social Media Management – for Brands, Events and Places
Undergraduate Major Project - Business

The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.