Digital Marketing (Taught)

Overview
Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.

Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.

You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in.

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

What you'll experience
On this course, you'll:

• Develop your marketing, social media and digital skills

• Specialise in specific areas of digital marketing

• Explore topics including big data, customer experience, social media, marketing ethics and sustainability

• Access opportunities to gain micro qualifications, such as Google Garage

• Use and analyse the same data as professionals in industry

• Kickstart or boost your marketing career

• Learn from academic staff with relevant experience in the field, including research and consultancy

• Draw on our extensive links with the industry and hear from guest speakers

Careers and opportunities
Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content

What can you do with a Digital Marketing degree?
You'll be in a strong position to pursue a career in fields including:

• Digital marketing

• Social media

• E-commerce

• Mobile advertising

You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.

Course Modules

The University of Portsmouth is passionate about creating career-focused modules that do more than support your studies, they empower your academic journey and prepare you for what comes next.

We design modules that have:

• Clear themes and skills development as you progress through each year
• Assessments that feel meaningful, often based on real-world tasks rather than isolated exams
• Career-enhancing opportunities such as placements, live projects, enterprise and volunteering

For a full list of the modules you will study on this course, please visit the link to the course page.

https://www.port.ac.uk/study/courses/postgraduate-taught/ma-digital-marketing#modules

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business