Strategic Fashion Marketing | University of the Arts London

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Course summary

This course provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management.

About London College of Fashion

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. In design, we teach a combination of heritage and radical thinking. Craftsmanship and new technology. Engineering – and in-depth design research. We teach innovative ideas first – and then innovative practice to bring them to life. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

The course is based at High Holborn near the central London areas of Lincoln’s Inn Fields and Clerkenwell. Holborn is just a short walk away from The British Museum, Somerset House and the historic Leather Lane market. As well as many of London College of Fashion’s Fashion business courses, High Holborn is home to UAL’s Students’ Union and a show room space hosting student led exhibitions.

Chat to student ambassadors

Discover what it's like to study Strategic Fashion Marketing at University of the Arts London: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Adrianna
University of the Arts London
BA (Hons) Public Relations
✨Public Relations student passionate about creative storytelling & making an impact through strategic marketing. 📈Obsessed with digital analytics, media research 🔍, and fostering real connections within the media world! 🤝 👩‍🎓Active as a Peer Mentor, Senior Student Ambassador, and Media School Rep – always here to help and share my journey! 🌟 💡 Let’s chat all things PR, media, and beyond!
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Nikolaos
University of the Arts London
BA (Hons) Fine Art: Painting
I have previously studied Economics and Finance and after 10 years I have decided to change my career and I am currently studying Fine Art at the University of the Arts London (UAL) specializing primarily in painting. My practice is mainly about identity, places, form and light. I am also creating resin and pebble jewelry and decorations.
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Jenaé
University of the Arts London
BA (Hons) Fashion Design and Development
I grew up in north london to a single mother. I’ve always loved more creative subjects such as art, music and of course, fashion! I got into LCF through the insights program. I’m also the first person in my family to attend university.
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Rea
University of the Arts London
BA (Hons) Costume for Theatre and Screen
Hi, I'm Rea! I'm currently studying costume design at UAL, and am hoping to work in opera and ballet once I graduate. I'm a fan of musicals, and a huge nerd for historical costuming and Latin!
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Jacqueline
University of the Arts London
BA (Hons) Fashion Styling and Production
I’m a second year studying fashion styling at LCF. I’m half Italian and half Ethiopian and I was born in Rome, Italy and moved to London 10 years ago. I aspire to be a fashion stylist in the future.
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Anna
University of the Arts London
BA (Hons) Interior and Spatial Design
As a current Interior and Spatial Design student at UAL, Camberwell with an Art and Textiles design background, I have a very dynamic and playful approach to my design works and its presentation. I am passionate about environmentally friendly and diverse design projects connected with people, sustainability, aesthetics while preserving history and art in an innovative way. I would love to share my passion and positive experience of my university and be of good service to all of you.
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Alejandra
University of the Arts London
BA (Hons) Graphic and Media Design
Hi, I'm Alejandra! I'm originally from Spain and I've been in the UK for 8 years. I’m a final year BA Graphic and Media Design student at the University of the Arts London. I’ve just completed my Sandwich/Placement year (DPS), during which I took part in a range of professional opportunities and internships.
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Belén
University of the Arts London
BA (Hons) Textile Design
Hey, I’m Belén! I’m originally from Spain and completed my Foundation Diploma in Paris in 2022. Currently, I’m a Textile Design student at Chelsea College of Arts, taking a sandwich year to complete a Diploma in Creative Computing at the UAL Creative Computing Institute before starting my third year. During my second year, I had the opportunity to go on exchange (back to Paris! 😊) and have also taken part in other exciting international opportunities through UAL. As an international student, I understand both the excitement and challenges of moving to a new country for university. From adapting to a new culture to navigating student life in London, I’ve learned a lot along the way. UAL has a welcoming and diverse community, and there are so many opportunities to connect with people from all over the world. If you’re feeling unsure about studying abroad or settling into London, I’d be happy to share my experiences and tips! I have a strong interest in the intersection of textiles, technology, and human behavior. My work explores how computational design, weave, and interactive systems can shape our perception of materials and environments. I’m also passionate about sustainability, design innovation, and the role of craft in a digital world. If you have any questions about studying at UAL, navigating a diploma year, being an international student at UAL or combining creative disciplines, feel free to reach out—I’d love to help! Any question is a good question!
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Beatriz
University of the Arts London
BA (Hons) Architecture
Studying at Central Saint Martins, UAL, has always been a dream of mine. Moving away from home and starting a new life in such a bustling city took some getting used to- but looking back now, as a final year, I wouldn't change a thing. After I graduate I plan on working in Brazil and Portugal before returning to the UK for my Masters (Part II RIBA).
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Daria
University of the Arts London
BA (Hons) Illustration and Visual Media
Hi there! I'm Daria, and I'm aspiring to be an illustrator and graphic designer with a focus on children's book illustrations. My dream is to have my own studio where I can bring creative projects to life. As a third-year student at LCC in University of Arts in London, I'm honing my skills in illustration for visual media. Outside of my studies, I'm a big fan of reading, watching classic films, and exploring London for cozy coffee spots. I also have a deep appreciation for art history and love spending time in galleries. I'm excited to share my experiences as a newcomer to London and offer insights on overcoming the challenges of starting something new in a foreign country. Let's connect!
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Annalese
University of the Arts London
BA (Hons) Bespoke Tailoring
I plan to use my tailoring skills to get into the world of haute couture opening up my own atelier and showing my work at Paris fashion week. I always knew I wanted to study fashion so I went straight from a level 3 Btec diploma in business straight to tailoring without doing a foundation year a learnt everything I needed to know on my course so I would be more than happy to help you with figuring out what is best for you on your journey
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Jess
University of the Arts London
BA (Hons) Costume for Performance
Hi there, I'm Jess. I am currently a final-year costume for performance student at the London College of Fashion, University of the Arts London. I am originally from New Zealand. I did a fashion foundation course at London College of Fashion (2021/2022)
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