International Tourism Management

OVERVIEW
By embarking upon a career in tourism, you can be part of an industry that has become a global phenomenon over the last 70 years. Many economies and businesses now rely on their ability to attract visitors, and international providers need to keep reinventing themselves in order to stay ahead of the curve in this evolving, uncertain and competitive environment.

Whether you want to work in areas ranging from tour operations and destination management organisations to attractions and events organisations, or even set up your own business, our International Tourism Management degree course at University College Birmingham will equip you with the vital industry skills and attributes to realise your career aspirations. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will learn how to analyse tourism trends and undertake industry projects in order to devise innovative, creative strategies to compete in the marketplace.

One of the major benefits of our four-year BA (Hons) International Tourism Management course is a 48-week paid work placement, giving you a significant and distinctive advantage in a competitive job market when you graduate. You will also go on a variety of residential visits both in the UK and abroad, while our range of optional modules will enable you to specialise your studies to match your interests and career aims.

WHY CHOOSE THIS COURSE?

• Work placement – Boost your career prospects and first-hand experience of the industry with a paid 48-week placement, during which you won’t incur any tuition fees

• Residential visits – Take on tourism projects in the UK and overseas, with essential trip costs covered by the University – past destinations have ranged from Amsterdam, Barcelona and Prague to New York, Toronto, Cyprus and The Gambia

• Specialise your studies – Gain expertise in a field related to your career aims through optional modules such as Attraction Management or Smart Tourism and Aviation

• Industry approved – Study at an ITT Centre of Excellence and work on live and simulated industry projects in association with our professional networks

FACILITIES
Students on our tourism courses have access to outstanding simulation facilities in our Aviation and Tourism Suite, featuring a state-of-the-art mock plane cabin as well as check-in areas, a working security gate and Galileo GDS system for training students.

ACCREDITATIONS AND PARTNERSHIPS
University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.

PLACEMENTS
Our course features a 48-week paid placement, during which you will not incur any tuition fees. Opportunities are available in the UK and overseas. (There is also the option to study the course without a placement.)

Employers we have worked with include Caro Hotel (Spain), Lisbon Bike Tour and Outdoors (Portugal), Coeur Des Montagnes (France), Brussels Marriott Hotel Grand Place (Brussels), Hilton Birmingham Metropole (Birmingham), Cherry Hills Country Club (USA), and Hotel Alhambra Palace (Grenada, Spain).

CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:

• Tour manager

• Tourism officer

• Project manager

• Product manager

• Marketing executive

• Digital marketer

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Course Modules

Year 1 - Global Tourism Environment, Tourist Consumer Behaviour, Personal Branding, Digital Content Creation, Tourism Destination Success, Tourism Sales and Product Development.
Year 2 - Core Modules: Visitor Attraction Management, Operational Financial Management, Marketing Consultancy Project, Business Innovation, Sustainable Tourism Management, Plus one option from: Event Tourism and the Visitor Economy, Niche Tourism, Gastronomy and Food Innovation, Digital Communication for Business, Aviation Security Operations, Cargo and Logistics Management.
Year 3 - Work Placement (optional) for BA Hons students only.
Year 4 - Core Modules: Strategic Tourism Business Management, Digital Transformation and Futures, Strategic People Leadership, Enterprise and Innovation Showcase, Plus two options from: International Tourism Destination Management, Crisis and Risk Management, Aviation Crash Investigations, Aircraft Maintenance Systems Management, Strategic International Marketing, Optimising Operational Efficiency.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Travel and Tourism, Institute of