This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena.
This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.
This one or two year course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.
The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop specialised areas of marketing expertise.
This course is relevant if you want to specialise in the key business discipline of marketing, giving you flexibility to work in a variety of marketing roles, such as brand management, or developing customer focused sales strategies.
Why study this course
Turn your current marketing qualification into a BA (Hons) degree from an award-winning university with a business school that has over 60 years of experience and strong industry connections.
Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.
This course utilises a variety of innovative teaching spaces, such as the DigiComm Lab, or Simulation suite, to enhance your learning experience and helping you prepare for the real world of work.
You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.
The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.
For further information please visit the website.
By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering comprehensive modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.
Modules
Global Marketing - 20 Credits
Developing Employability SKills for business - 20 Credits
Big Data - 20 Credits
International Brand Management and Communications - 20 Credits
Customer Experience - 20 Credits
Marketing Strategy - 20 Credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information and disclaimers please check the course page on the Coventry University website
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study International Marketing top-up at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
IELTS: 6.0 overall (with no component lower than 5.5) If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.https://www.coventry.ac.uk/international-students-hub/apply/english-requirements/
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £17600* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
