This course is taught from our CU Coventry location.
Plan campaigns, shape brand stories and connect with audiences across marketing, PR and digital media.
Marketing and public relations shape how organisations build trust, manage reputation and communicate with audiences in a fast-changing world.
If you are interested in creativity, communication and audience behaviour, this course gives you the opportunity to explore how organisations plan campaigns, develop brand identity and respond to public expectations across marketing, PR and digital media.
You’ll study the principles and practices behind professional communication, from marketing strategy and public relations planning to digital analytics, media relations, reputation management, ethical practice and international campaigns. The course also considers how social, cultural and technological change, including the use of AI-enabled tools, is influencing how messages are created, targeted and evaluated.
Through applied tasks, case studies and project work, you’ll be encouraged to develop critical thinking, communication, research, planning and creative problem-solving skills. This can help you build a broad foundation for communications-related roles across agencies, in-house teams, public bodies, charities, start-ups and global organisations.
Develop future-ready marketing and PR skills
Explore how marketing and PR work side by side across campaigns, communication, brand reputation and audience engagement, helping you build a broader skill set for communications-related roles.
Build digital, analytics and AI knowledge
Develop knowledge of digital marketing, media management and strategic communication while exploring how digital analytics, ethics and artificial intelligence are shaping modern marketing and PR practice. The specific tools and examples used may change as industry practice develops.
Think creatively, entrepreneurially and ethically
Study entrepreneurial and ethical marketing, innovation in PR and sustainable thinking, helping you generate ideas, think creatively and understand the responsibilities involved in influencing audiences and building brands.
Connect learning with industry practice
Apply your learning to current marketing and PR contexts through practical projects, case studies and, where available, guest input, professional networks or employer engagement.
Study one module at a time
Focus on one 30-credit module over a six-week block. This approach uses practical, exam-free assessments to build your knowledge step by step with regular feedback.
This course is also offered as a degree with foundation year, and includes a sandwich (placement year) option. For the most update to date course details, please visit our website.
Year 1 Modules:
Public Relations Principles – 30 credits
Marketing Communications – 30 credits
Fundamental Marketing Principles – 30 credits
Professional Practice for Public Relations – 30 credits
Year 2 Modules:
Digital Marketing and Analytics – 30 credits
Entrepreneurial and Ethical Marketing – 30 credits
Creativity and Innovation in Public Relations – 30 credits
AI and Media Relationship Management – 30 credits
Final Year Modules:
Strategic Public Relations Planning – 30 credits
International Marketing and PR – 30 credits
Marketing and Public Relations Project – 30 credits
Strategic Marketing Management – 30 credits
*For further information please check the course page on the CU Coventry website.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Marketing and Public Relations at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Studying this course with a sandwich year incurs an additional £1,575 fee (£1,900 for international students) to cover your academic support throughout your placement year.
For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
