Marketing

A Brighton Marketing degree prepares you for rewarding careers in areas including brand management, digital marketing, advertising, market research and public relations.

Our marketing courses are taught by our School of Business and Law which is accredited by the Association to Advance Collegiate Schools of Business (ASCSB) – a distinction held by fewer than 6% of business schools worldwide.

Studying here at Brighton, you’ll be part of a community that helps you grow, no matter what your background. This course is packed with opportunities to build real-world experience, including a paid placement after year two and live brief modules across the course. Our inclusive approach to learning will help you go further; we’ll make sure you play to your strengths and learn in ways that suit you best.

Top reasons to choose this course

• Our Marketing BSc is accredited by the Chartered Institute of Marketing (CIM), giving you a professionally recognised degree and the opportunity for module exemptions on future CIM qualifications.

• Comprehensive first year – you’ll gain a strong understanding of key areas such as marketing principles, understanding markets and finance for marketing before you specialise.

• Customise your degree from year two with a selection of option modules, allowing you to specialise in areas that match your career goals.

• Industry links – learn with experienced academics and guest speakers who bring current, real-world marketing knowledge into the classroom.

• Gain valuable experience by working on live briefs and real client projects throughout your course, which will help you stand out to future employers.

• Boost your CV with an optional paid placement year and apply your learning to a real-world setting. Our students have completed placements at companies including American Express, BMW, Disney, Electronic Arts, IBM and Microsoft.

• Get hands-on and develop your professional portfolio with our student-led marketing and PR agency, Bright Young Things.

Why Brighton is a great place to study Marketing
Studying marketing in Brighton means being part of a thriving creative city which is home to start-ups, agencies and major brands. You’ll benefit from a vibrant business environment that offers opportunities for guest talks, project collaboration and inspiration for your future career.

Course Modules

Year 1
In your first year, you’ll build a strong foundation in marketing and start to develop your personal brand, teamwork and leadership skills. You will gain confidence working with marketing technologies and analytics tools and apply what you learn through live projects with local organisations, helping you put theory into practice from day one.

Core modules
Business Economics
Creative Problem Solving and Tech Confidence
Marketing Principles
Management Accounting for Marketers
Understanding Markets and Consumers
The Professional Marketing Practitioner

Year 2
In your second year you will deepen your understanding of strategy and the consumer mindset in a digital world. You’ll also build the analytical skills needed to succeed in a fast-moving, tech-driven industry.

Core modules
Services Marketing
Marketing Research and Insight
Marketing Analytics
Law for Marketing
Digital Customer Experience
Marketing Ethics and Responsibility

Optional Placement Year
Gain valuable industry experience and earn money on an optional placement year. Return to your final year with confidence, hands-on experience and contacts.

Final year
In your final year, you’ll apply everything you’ve learned by working on a complete strategic marketing plan, considering operational, tactical and strategic approaches to marketing. You’ll combine this with your choice of option modules which allow you to tailor your learning to your interests and career goals.

Core modules
Marketing Planning and Strategy
Marketing Management and Leadership

Options*
Digital Optimisation
Innovation in Marketing
Small Business and Entrepreneurship
Sustainable Supply Chain Management (SSCM)
Customer Relationship Management and Services Marketing
Consumer Psychology
Marketing Across Cultures
Responsible Enterprise
International Law and Socio-economic Development
Big Data and Business Intelligence
Destination Marketing
Retail Marketing and Distribution
Futurism for Marketers
Public Relations: Principles and Practice
Researching Contemporary Issues in Marketing
Placement Project

*Option modules are indicative and may change, depending on timetabling and staff availability.