Advertising and Branding (Taught)

This course has been devised for practitioners looking to excel in brand management, creative direction, and digital strategy. With an emphasis on creativity, adaptability, and critical thinking skills the course will appeal to recent graduates, early career professionals and creative professionals seeking a collaborative environment across the disciplines of advertising, branding and communication design.

The course is designed to build expertise in creative advertising, consumer behaviours, digital marketing, and campaign planning, while fostering an understanding of emerging media trends.

With a curriculum built around the principles of creative problem-solving, students will develop skills in crafting brand narratives and designing impactful campaigns. The course emphasises the importance of flexibility, adaptability, and strategic insight, encouraging students to approach branding and advertising through the lens of problem-solving and innovation.

This course is ideal for practitioners aiming to develop their understanding of advertising, branding, marketing communications, and digital marketing, advancing its graduates careers in agencies, corporate brands, or freelancing.