Marketing (4 Years)

What is this programme about?

The BA (Hons) Marketing with Combined Studies at Richmond American University London provides a comprehensive foundation in marketing, business, and communications, enhanced by a global perspective and a liberal arts approach. Students develop practical skills in areas such as digital marketing, consumer psychology, and data analytics, with opportunities to specialise through electives and minors. The programme emphasises ethical decision-making, sustainability, and real-world experience, preparing you for diverse careers in international business.

Why should I choose this programme?

1. This is the only UK-based Marketing programme in the UK currently that is taught on the American Liberal Arts system, with full US and UK accreditation, providing greater choice and flexibility about what you study.

1. 2. This programme has professional accreditation by CIMA and CIM - you may be able to claim up to four exemptions from the Chartered Institute of Management Accountants (CIMA) and the Chartered Institute of Marketing (CIM) each, after you graduate.

2. 3. Learn essential industry skills, including Product marketing from concept to launch, and ethical considerations in marketing,

3. 4. Build key digital skills using our film, photography, podcasting and computer labs at no extra cost.

4. 5. Engage in contemporary debates on marketing ethics and explore diverse ethical approaches to digital marketing, network with visiting guest lecturers and company visits in London’s creative sector.

What is different about Richmond American University London?

1.       UK and US dual accredited degree - there is no extra cost or travel required for our American and British accredited degree. American degrees are traditionally four years, but if you have completed Level 2 or 3 qualifications (or equivalent) you may be able to start in year 2 and complete in three years. You’ll receive two diplomas, one American, one British.

2.       Flexible, American style liberal arts curriculum and structure – you’re not limited to one main subject, you can have a major and a minor, expanding your options for graduate career paths and adding flexibility to study the topics you’re interested in.

3.       Friendly, culturally diverse community in stylish West London – our campus is great for learning in smaller class sizes and student experiences for your social, mental and physical wellbeing. Over 100 countries are represented in our community.

https://www.richmond.ac.uk/undergraduate-programmes/ba-marketing/

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Management Accountants
• Chartered Institute of Marketing
• AACSB International