Digital Marketing

Bringing together the key aspects of digital marketing, our 1-year Cert HE is the perfect first step on your journey towards a dynamic digital marketing career. Get to grips with marketing processes and how they apply in real-life marketing situations. Look at key concepts and techniques in market research and understand how to use data and information. Explore current issues in marketing and look at how marketing techniques evolve in a fast-changing digital world. Discover how different kinds of communications can influence attitudes and behaviour, including advertising, direct marketing, PR, and publicity. Develop your writing and design skills for websites, e-newsletters and social media. Consider how audiences consume digital media and the best ways to drive engagement.

If you’re looking for a digital marketing course in Manchester, check out our 1-year Digital Marketing Cert HE and unlock your potential at UA92.

This 1-year course is the perfect stepping stone to a full digital marketing degree. If you pass the Cert HE successfully, you will automatically be eligible to progress to the second year of the 3-year degree programme. If you choose to leave after the 1-year Cert HE, you’ll walk away with a valuable level 4 qualification which will support your job applications in the sector. Digital marketing is a rapidly growing field, and there’s high demand for skilled digital marketers in the UK and beyond. You might choose to specialise in marketing, search engine optimisation, social media, email marketing, or paid advertising.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Level 4 Modules

Principles of Marketing  
An introduction to the aspects of marketing processes and discover how they apply in real life marketing situations. Examine current issues in marketing management and design such as how the service industry businesses has needed to adapt to a rapidly changing digital environment.

Marketing Research  
Get to grips with key concepts and techniques in marketing research. Develop skills to commission, manage, interpret and use marketing information. This module covers both quantitative and qualitative research methods, as well as how to run and manage research projects.

Marketing Communications  
You will explore traditional and contemporary perspectives on integrated marketing communications, with a focus on how persuasive communications might influence the judgements, attitudes and behaviour of audiences. You will take look at a range of communication tools, such as Advertising, Direct Marketing, Personal Selling, PR and publicity. This module will involve a significant amount of practical work.

Writing and Design for Digital  
An insight into the best practices when writing and designing for digital, such as websites, e-newsletters, social media or news articles. Develop your content creation skills for the web, with understanding of how content is consumed by the target audience, as well as the technical aspect of writing and designing for search engines.

https://ua92.ac.uk/study-with-us/undergraduate/courses/digital-marketing-cert-he/