Golf Management

The course is delivered at University Centre Myerscough and awarded by the University of Lancashire. The course produces well qualified graduates with the necessary skills for careers in golf club management, tournament operations and administration. It is also a perfect choice for students wanting careers in event management, marketing, equipment technology and media - as well as the option of becoming a golf professional.

The course is designed to enable students to achieve a practically-based vocational qualification. The programme incorporates presentations from specialist guest speakers and visits to industry sites. There is also a work-based learning module and assistance from industry personnel in the assessment of students’ performance. It should be noted that to succeed on this course it is not a pre-requisite to be a low handicap golfer.

Year 1

Academic and Vocational Skills

This module provides students with first-hand experience where students will use the golf environment to develop practical and technical skills. Students will record and reflect on their own personal development during the module, both practically and academically.

Introduction to the Golf Business

This module will provide an introduction to the financial planning and management techniques required to run a successful business enterprise as well as introducing the process of event management, developing the student s knowledge and understanding of how to plan, organise and prepare for the delivery of a golf event. The module will also enable the student to examine the organisational structures and potential aims and objectives of golf related business. It also aims to study working human resource relationships and their contribution to effective management.

Golf Retail Management

The aim of this module is to provide an understanding and knowledge of the extent of the golf retailing business & marketing environment. Many issues will be developed in the student, enabling their own investigation in to this dynamic sector including investigate and analysis the structure of the golf retailing sector, identifying the key issues in the retail of golf products and services and exploring strategies and supporting concepts in a sports marketing context.

Applied Golf Science & Equipment Technology

The module will identify a range of scientific advances made relating to the game of golf and how these have impacted on the game. Students will be introduced to the various designs and materials of club heads and their effects on ball flight and player performance. The importance of taking into account the correct combination of the clubs various components is considered. The regulations that the golfing authorities make and the requirements of the manufacturers is considered. Equipment repairs and maintenance are also considered. In addition, the module is designed to introduce the student to the relationship between psychological factors and performance in golf.

An Introduction to Golf Course Design and Agronomy

This module provides the golf student with the underpinning knowledge and acquisition of skills necessary to achieve the outcome of an effective golf course playing surface, as well as the introduction of golf course design.

Golf Coaching Principles and Practice

This module provides the theory of the coaching process. It identifies the main philosophies, styles and practices of golf coaching. These include skill acquisition, delivery techniques, child protection, equity and coaching and the law.

Year 2

Golf Club Operations

This module will provide an overview of the range of different golf club types & facilities provided within the golf industry. The student will also examine the staffing, operational management and maintenance of such facilities.

Industry Project

This module applies the practical, technical and personal skills developed in the Academic & Vocational Skills module in Year One. Students will select a structured work environment to identify a suitable project, and work with their supervisor in developing and managing the project and reporting on the outcomes. Students will be encouraged to use the project to develop professional working relationships to complement their preferred career route.

Professional Golf Practice

The student will evaluate the impact of scientific and technological advances in the game of golf through practical application and personal development, including the custom fit process & equipment building. In addition, the module will apply specific conditioning practices to the enhancement of player performance and develop the process of course management & lifestyle. The student is also introduced to the relationship between psychological factors and performance in golf.

Research Development

Building on theory explored throughout the course the aim of this module is to develop the ability of students to undertake investigative research and underpin dissertation and double project work at Level 6. The module will focus upon information-related academic and market research skills, research methodology, data collection techniques, data analysis and writing skills.

Sports Event Management

The student will be introduced to the planning and organisation of golfing events, from the highest professional level to local events. The module content provides the theoretical knowledge of event planning and management which is then applied to the task of planning/managing and funding/resourcing a student-led golf event.

Coaching for Sport Performance

This module gives the student the opportunity to develop and appreciate the coaching skills, techniques and strategies for golf. It develops an awareness in students of the demands and considerations of golf coaching.

https://www.ucmyerscough.ac.uk/courses/undergraduate/golf-studies/fda-golf-management/

Students will face a variety of assessments including workbooks; sports science laboratory and field-based testing; essays; reports, group and individual presentations, student led practical sessions and personal development files.