Digital Marketing (Accelerated)

The accelerated digital marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. In just two years, you will learn about all aspects of digital marketing, from campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Our 2-year BA (Hons) Digital Marketing accelerated degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns, and be confident with contemporary digital marketing practices. Throughout your two years, you’ll have plenty of opportunities to work on real-world projects with some of our high-profile industry partners.

So, if you are looking to fast-track your future Digital Marketing career in Manchester, our 2-year BA (Hons) Digital Marketing accelerated degree is the perfect choice for you.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Level 4 Modules

Principles of Marketing

This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.

Marketing Research

This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.

Marketing Communications

This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.

Writing and Designing for Digital

This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.

Level 5 Modules

Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

Consumer and Consumption

This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice.

Digital Campaign Planning

This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results.

Level 6 Modules

Brand and Online Community Management

This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities.

Digital Marketing Ethics

This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society.

Contemporary Developments in Digital Marketing

This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience.

Project

In this module, you will complete either a live project from one of our partners or a dissertation on an area of interest, that demonstrates your research and problem-solving skills.

https://ua92.ac.uk/study-with-us/undergraduate/courses/digital-marketing-accelerated-ba-hons/