Sports Business Management

The sports industry - a fast-paced, global sector with exciting career possibilities. If you love sport and aspire to work in this dynamic field, our Sports Business Management BA will develop your understanding of the inner workings of the industry and help you to build a comprehensive set of business skills so you can achieve your goals.

Why choose this course?

• Expand your sports industry knowledge and develop essential business skills to transform your passion for sports into a thriving career

• Gain a competitive edge with our Professional and Academic Development Programme

• Option to spend a year working in industry, or undertake an entrepreneurship year

• Opportunities to study abroad

• Study alongside innovative companies based in Keele Business School

Develop a thorough understanding of the complexities of the sports industry with our Sports Business Management degree. Build a portfolio of essential and transferable business skills for a variety of sports careers such as sports management, sports marketing or event coordination.

You will explore core topics such as managing sports organisations, examining governance and regulatory frameworks, and understanding the ethics around sportswashing, greenwashing and sponsorship.

Growth areas such as esports, environmental sustainability and women’s sports are studied and you will gain an insight into the intricacies of areas such as sports marketing, sponsorship, consumer behaviour, media relations and researching future trends. You'll develop a broad understanding of the leisure sector, discovering the importance of sport and leisure in society, politics and the economy and examine aspects such as hospitality, tourism and events.

BA (Hons) Sports Business Management is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Course Modules

For a list of indicative modules please visit the course page on the Keele University website.