Marketing and Business Management (R84) | Open University

Course summary

This degree provides an innovative introduction to the business world and equips you with sought-after knowledge and skills needed for success in marketing. You’ll delve into key marketing concepts, learn how businesses create effective strategies, and discover how marketing integrates with essential functions like human resources, accounting, and finance. You’ll also gain valuable insight into how organisations think and operate, how they’re managed, and the external environment they navigate, including the ethical and legal responsibilities they face. With this degree, you'll be ready to tackle the complexities of modern business and drive success in any setting.

Key features of the course

Apply and evaluate marketing theories and techniques in real-world business contexts
Understand the impact of digital technology on local and global marketing strategies
Explore how marketing and management drive success in organisations and society
Build versatile skills that prepare you for a variety of roles and sectors

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

Chartered Institute of Marketing

Entry requirements

Select a course option at the top of this page to view entry requirement information.

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options