Events Management

OVERVIEW
If you dream of managing major sports events, festivals and exhibitions or want to get involved in wedding planning and incentive travel, the events sector is full of exciting opportunities. Managing events is big business too, with the industry estimated to be worth more than £40 billion in the UK alone.

Combining business, enterprise and innovation with the practical skills of event planning and delivery, our Events Management degree will help you develop the skills you need to become an innovative leader who can build exceptional, unforgettable event experiences. From studying events planning, marketing and design to financial management and risk and crisis management, you will gain the in-depth knowledge needed to build a comprehensive platform for your future career. Furthermore, as academic partners of the Association of Event Venues, you will have exclusive access to networking and career opportunities built into your programme.

At University College Birmingham, we know first-hand industry experience is vital, so one of the highlights of our events management course is a 12-month paid work placement that will give you a distinctive advantage in the events job market. Great opportunities are available throughout the UK and around the world, with past students having worked in Brussels, Prague and Hong Kong.

WHY CHOOSE THIS COURSE?

• GAIN EXPERINCE – Students on this course will have many opportunities to gain experience of working on real events. In addition, you will have a guaranteed interview for the University Student Ambassador scheme; a paid role where you will work on a range of events for the University

• NO EXAMS - If you are not keen on exams, this course is for you. Unlike many degrees, you will have no written exams during or at the end of the course

• NETWORKING – As academic associate members of the Association of Event Venues, students will have the chance to network with national and international event venues

• ENRICHMENT – Through industry guest speakers, behind the scenes visits of event venues and a residential visit, you will have the chance to explore unique event venues, learn from industry professionals and network across the sector

• ADDITIONAL QUALIFICATIONS – You’ll use industry specialist software throughout your programme and have the opportunity to gain additional certification in event planning

FACILITIES
Students on our Events Management course have access to our brand new Digital Creative Studio, where you can learn an array of skills for producing digital content including video and audio. Students also have access to our virtual reality technology and our humanoid service robot.

We also provide a range of support services for student entrepreneurs through our Enterprise Hive.

ACCREDITATIONS AND PARTNERSHIPS
This course is accredited by the Chartered Management Institute and Institute of Hospitality.

We are also a member of various industry associations including EVCOM, MIA, AEME and NOEA.

PLACEMENTS
Our course features a 12-month paid placement, during which you will not incur any tuition fees. (There is also the option to study the course without the placement.)

Employers we have worked with include Ritz Carlton Hotel, The Total Event Company, Coworth Park, Enterprise Holdings, Compass Group (Edgebaston Cricket Ground), Amadeus (NEC Group Ltd),

CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:

• Events/festival manager

• Conference centre manager

• Marketing executive (graduate)

• Digital marketer

• Tour manager

• Project manager (graduate)

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Course Modules

YEAR 1

-Dynamic Events Environtment
-Event Business Management
-Event Experience Design
-Event Logistics Management
-Event Principles and Planning
-Personal Branding

YEAR 2

-Applied Event Research
-Digital Marketing
-Event Project Management
-Live Event Creation
-Operational Financial Management

Placement Year
Optional placement

YEAR 3
-Enterprise and Innovation Showcase
-Event Crisis Resilience
-Event Tourism Strategy
-Innovative Events
-Sustainable Events Management

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Management Institute