Business Management and Marketing (including foundation year)

Why study this course?

Our four-year Business Management and Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0) that provides you with an alternative route into higher education if you don't have traditional qualifications, or can't meet the business degree entry requirements.

The foundation year will give you a confidence boost in an academic environment, helping you feel more prepared to move on to our three-year Business Management and Marketing BA (Hons) course. This course is accredited by the Chartered Institute of Marketing (CIM).

We're sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance.

More about this course

Our Business Management and Marketing (including foundation year) BA (Hons) degree will prepare you for an exciting career in business, as a professional marketer or as a business owner.

The foundation year is the first step of your degree, designed to prepare you studying at university and then go on to a successful career in business management. It gives you time to adjust to university life, build essential study skills and knowledge, and progress onto your chosen course with confidence.

The content of the foundation year is broad and multidisciplinary, rooted in the social sciences, covering themes such as identity, social justice and inequality. You will develop key skills in academic writing, presentations and critical thinking. Your classes will be supported through our Virtual Learning Platform, as well as workshops and one-to-one tutorials. You’ll also take part in six lecture or seminar sessions with tutors from your future course, helping you prepare for the next stage of your degree. On successful completion of your foundation year, you’ll progress directly to the three-year programme.

Read more about the modules and content on our Business Management and Marketing BA (Hons) course page.

Course Modules

Example Year 0 modules include: Using and Managing Data and Information; Orientation for Success in Higher Education; Development for Success in Business; The Context of Business.
Example Year 1 modules include: Principles of Management; Principles of Marketing; Understanding and Managing Data; Practice of Marketing; Digital Business Management and Emerging Technologies; Understanding the Business and Economic Environment; Learning Through Organisations; Managing People in Organisations.
Example Year 2 modules include: Leadership in Practice; Consumer Insights; The Practice of Consultancy; International Selling and Negotiation; Creating a Winning Business; Learning Through Work; Marketing Communications; Digital Marketing; Sustainability, Business and Responsibility; Online Fashion Retailing; Consumer PR & Media Relations; Developing Inclusive Organisations; Open Language; Preparation for Work Based Learning.
Example Year 3 modules include: Consultancy Project; Leading Innovation; Social Marketing; Practising Business Strategy; Global Marketing and Sales in the Digital Age; Strategic Marketing; Brand Management; Artificial Intelligence and Big Data in Business; Communication Theory.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing