Digital Marketing Management (Taught)

Our DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation

The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, Customer Experience (CX), multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience.

Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI. Take control of your digital marketing career today!

What you should know about this course

• This MSc is accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM)

• In addition to the MSc, students can gain a professional diploma from the Direct Marketing Institute (DMI)

• Work with live briefs from real companies

• This degree is ideal for students who wish learn about content creation, marketing analytics and emerging digital technologies