Marketing (Taught)

The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners.

It explores a range of subjects including Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practising marketers with a desire to improve their knowledge of marketing theory and practice.

The course achieved a student satisfaction rate of 87.1 per cent (Postgraduate Teaching Experience Survey – PTES) in 2024. This result placed MSc Marketing in the top quartile percentage nationally.

It is important to note for part-time applicants, the course will take 30 months to complete. For full-time applicants, the course will take 12 months to complete.