International Fashion Management and Marketing | Coventry University

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Course summary

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.
Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You'll focus on developing transferable skills that could help you adapt to change and excel in various roles in the fashion industry.
Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.

Why study this course

Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.
Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.
International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.
Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

How to apply

Application codes

Course code:: WN2N
Institution code:: C85

This course may be available at alternative locations, please check if other course options are available.

Course options

Open days

CU London (Dagenham) - Open Event
4 Mar 2026, 16:00
London
CU Scarborough - Open Event
11 Mar 2026, 16:00
Scarborough
CU Coventry - Open Event
18 Mar 2026, 16:00
Coventry
Coventry University - Undergraduate Open Day
25 Apr 2026, 08:30
Coventry
Coventry University London - Undergraduate Open Event
29 Apr 2026, 14:00
London
Coventry University London - Postgraduate Open Event
29 Apr 2026, 17:00
London
Coventry University - Undergraduate Open Day
27 Jun 2026, 08:30
Coventry

Chat to student ambassadors

Discover what it's like to study International Fashion Management and Marketing at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Kishore
Coventry University
Economics BSc (Hons)
President of the Economics Society and a driven aspiring Investment Banker, I believe that stepping out of your comfort zone is the key to unlocking true potential. Embracing this mindset allowed me to seize numerous opportunities at university, from participating in diverse societies and sports clubs to contributing to various committees. These experiences have not only enriched my university journey but also equipped me with essential skills and insights that are vital for success as a graduate.
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Nefeli
Coventry University
MSc Psychology
Hi! I am Nefeli. I am doing a master's degree in Psychology at Coventry University. When I can, I work as a Student Ambassador and help guide students not only around the campus but also throughout the process of getting in university.
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Wanita
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Hi! I am Wanita. I am currently a third-year Mechanical Engineering student. At the end of this course, I would like to go into sustainability or energy industries. I am happy to answer any questions you may have :)
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Amber
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Currently I am studying for my Masters in Mechanical engineering and working on my dissertation on Nuclear NDT methods and techniques. I have worked at Sellafield Nuclear during my placement industrial year as a nuclear construction engineer specializing in mechanical engineering. In my spare time I attend the crafting society and go hiking and running, whilst catching Bake Off every week for new recipes.
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Sanam
Coventry University
Forensic Investigations BSc (Hons)
Hi! I'm Sanam and i'm in my final year studying Forensic investigations BSc. After my studies, i am interested in becoming a detective, working within the law sector or becoming a certified court interpretor. Alongside my studies i'm a student ambassador, and have an interest in learning about my culture.
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Rhythm
Coventry University
Product Design BA (Hons)
Hi, Im Rhythm currently studying Product Design. I have also done a foundation year in Art, design & Media at Coventry University. Feel free to reach out if you have any questions about uni life, I'm happy to help :)
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Daniel
Coventry University
Motorsport Engineering MEng/BEng (Hons)
I am a first year motorsport engineering student from Stockport near Manchester. I love cars and motorsport and hope to get a career in motorsport after my degree. I am a race marshal at Oulton Park race track and have joined the Tennis team at Coventry University. I am a Christian and go to Christian union meetings and Hillfields church. To relax i enjoy watching films, TV and playing video games.
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Adam
Coventry University
Sports Coaching BSc
Hi there👋, My name is Adam and I am currently a first year Sports Coaching student and a lifelong Coventry habitant. Sports has been a massive part of my life which has lead me to studying the Sports Coaching Bachelor Degree here at Coventry. I am looking to pursue a career within Sport Coaching as I look to teach and coach others the amazing thing that is sport🤩. Feel free to ask me questions about the Sports Coaching Course and elements of University life😃 ⚽️🏀🎾🏓🏏
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Rangeshh
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Hi, I'm a 4th Year Integrated Master's Student in Mechanical Engineering with a placement year at Tata Steel UK. I love to explore new topics and expand my knowledge in my free time and I always keep up to date on the newest shows & television.
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Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

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Student Outcomes

Operated by the Office for Students

70 Employment after 15 months (Most common jobs)

85 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.