Marketing Management for Events, Hospitality and Tourism | University College Birmingham

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Course summary

Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.

This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus.

WHY CHOOSE THIS COURSE?

Practical application – ‘Learn by doing’ through live project work and developing your own business start-up idea, as well as building practical skills in our Digital Creative Studio
Expert tuition – Interact and engage with business experts who will mentor you to ensure you develop the skills and knowledge to succeed
Flexible learning – Blended delivery provides flexibility for you to weave your study around work commitments
Award-winning university – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2023)

Open days

University College Birmingham - Undergraduate Open Day Event
21 Mar 2026, 10:00
Birmingham

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Discover what it's like to study Marketing Management for Events, Hospitality and Tourism at University College Birmingham: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Siraj
University College Birmingham
Physiotherapy
Hi! I'm Siraj, a Physiotherapy student at University College Birmingham. I would be happy to answer all your questions about the University, my studies, student life, Birmingham city centre, or anything else
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Becky
University College Birmingham
Nursing (Adult)
I am a mature student studying Adult Nursing. I am a single parent and work part-time. I love uni life, and UCB is fantastic. The lecturers are friendly, approachable, helpful and have time for you which was a big tick as this is very important. Everyone around uni is lovely. It's fresh and vibrant, and from the first day of starting in January, I knew it was the uni for me! It's never too late to learn; if you are thinking of studying to become a nurse, I cannot recommend it enough! If i can do it, so can you!!!!
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Ann-Marie
University College Birmingham
Primary Education Studies
Hello, hope you are well. I am studying PRIMARY EDUCATION STUDIES BA (Hons) (Accelerated), and enjoy spending time with my friends or reading. I really enjoy the course.
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Michaela
University College Birmingham
Health and Social Care
Hi I'm Michaela Mooney I'm the unibuddy ambassador for health and social care I have autism and dyspraxia , I like to help others like me I do talks about my life experience and also advocacy for people with a disability, I like theatre, animals and helping others.
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Emily
University College Birmingham
Prosthetics for Film and Television, MA
From 2016-2018 I studied Art, Photography and Psychology A-Levels at Princethorpe College, Rugby, and after not being too sure of what I wanted to study at university I decided to throw myself into full time employment. I then came across the Specialist Hair and Media Make-Up course here at University College Birmingham and applied in 2020. Moving cities during the pandemic was very strange, however I soon became very comfortable at The Maltings where I lived with the majority of my classmates. After three years of study, I graduated with a Bachelor of Arts degree and I have now moved onto studying Prosthetics for Film and Television MA. Alongside the masters degree, University College Birmingham gave me the opportunity to work for them as an intern in the Marketing Department as part of the masters internship bursary scheme, where my course is paid for in the form of 400 hours of work over the academic year (September-July), which has been a huge benefit for myself financially. I also work as a part time front of house team member at a restaurant in Birmingham city centre, I enjoy this job a lot as I get to interact with lots of different people, I also feel very accepted there as I am free to express myself with my piercings, tattoos and makeup.
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Farman
University College Birmingham
Paramedic Science
Hello, I’m Farman, and ✨ I’m passionate about becoming a Paramedic. With a strong background in Health and Social Care Level 3, I understand the needs of patients in emergencies 🩺. My motivation is to provide critical care and support to those in their most vulnerable moments. I am dedicated to lifelong learning and making a positive impact in this essential profession. 💪 Let's inspire each other to make the world a better place! 🌍 ✨
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Dana
University College Birmingham
Marketing
Hi, I'm a final-year Digital Marketing student with a passion for exploring the world of branding and online strategies. I enjoy reading dystopian novels, as they challenge my perspective and stimulate new ideas through their thought-provoking themes. Traveling is my way of broadening horizons and discovering new cultures. Last year, I completed a placement that offered hands-on experience in the industry, further fueling my enthusiasm. I'm here to help with any questions about the university—navigating the process can be complicated, and I'd be happy if my support could make it easier for others!
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Loretta
University College Birmingham
Dietetics
Hi there, I'm a recent graduate of the Food and nutrition BSc course which I thoroughly enjoyed. I'm also a student ambassador, so am always here to help 😁. I am an aspiring Dietitian and business owner I'll soon be starting my MSc in Dietetics.
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Viktoria
University College Birmingham
Business Enterprise
I have always been ambitious and striving for better and always wanted to start my own business. Which is the reason I have started reading business literature 15 years ago. However, I have realized that I would need something in addition to become a successful entrepreneur. And this is the reason I came to the tipping point of my life and decided to become a Business Enterprise student. After I have conducted quite a broad reasearch I choose UCB, and this happen to be the best decision I have ever made in my life. The support from the University and the teachers is outstanding.
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